Book

They Ask, You Answer

They Ask, You Answer

Author: Marcus Sheridan

ISBN-13: 978-1119610144

“They Ask, You Answer” by Marcus Sheridan is a practical guide for businesses looking to transform their marketing strategies by focusing on addressing customer questions and providing valuable content. Sheridan shares his experience of turning his struggling pool business into a thriving enterprise by adopting a content marketing approach that prioritizes transparency and customer education. The book outlines how businesses can build trust, drive traffic, and generate leads by consistently answering the most pressing questions of their audience through blog posts, videos, and other forms of content.

This book is ideal for business owners, marketers, content creators, and sales professionals who want to leverage content marketing to enhance customer engagement and drive business growth. While the principles in “They Ask, You Answer” remain relevant, it is important for readers to supplement this knowledge with the latest trends in digital marketing to stay current in the rapidly evolving landscape. After reading this book, readers should consider “Content Inc.” by Joe Pulizzi for further insights into building a business around content marketing. Other alternative books include “Building a StoryBrand” by Donald Miller and “Epic Content Marketing” by Joe Pulizzi.

Updated / report an issue

Other Books

View All
My Life in Advertising and Scientific Advertising

Book

My Life in Advertising and Scientific Advertising

"My Life in Advertising" and "Scientific Advertising" are two classic books written by Claude C. Hopkins, a pioneering advertiser and marketing expert. "My Life in Advertising" is a memoir that chronicles Hopkins' career in the advertising industry, including his successful campaigns for brands such as Quaker Oats and Gold Dust Washing Powder.

Contagious: Why Things Catch On

Book

Contagious: Why Things Catch On

“Contagious: Why Things Catch On” by Jonah Berger reveals the key principles behind why certain products and ideas go viral, providing valuable insights for anyone looking to increase their impact.

How to Win Friends & Influence People

Book

How to Win Friends & Influence People

“How to Win Friends & Influence People” by Dale Carnegie is a timeless guide to improving communication and building meaningful relationships for personal and professional success.

The 1-Page Marketing Plan

Book

The 1-Page Marketing Plan

“The 1-Page Marketing Plan: Get New Customers, Make More Money, and Stand Out from the Crowd” by Allan Dib offers a simple, actionable approach to creating a comprehensive marketing plan on a single page.

How Brands Grow: What Marketers Don't Know

Book

How Brands Grow: What Marketers Don't Know

“How Brands Grow: What Marketers Don’t Know” by Byron Sharp provides data-driven insights that challenge traditional marketing theories, offering a practical framework for achieving brand growth through market penetration.

The Copywriter's Handbook

Book

The Copywriter's Handbook

“The Copywriter’s Handbook: A Step-By-Step Guide to Writing Copy That Sells” by Robert Bly is an essential manual for anyone looking to master the art of persuasive writing and improve their marketing copy.

🎉 Over 14K Members! Join the discussion on Discord.