“They Ask, You Answer” by Marcus Sheridan is a practical guide for businesses looking to transform their marketing strategies by focusing on addressing customer questions and providing valuable content. Sheridan shares his experience of turning his struggling pool business into a thriving enterprise by adopting a content marketing approach that prioritizes transparency and customer education. The book outlines how businesses can build trust, drive traffic, and generate leads by consistently answering the most pressing questions of their audience through blog posts, videos, and other forms of content.
This book is ideal for business owners, marketers, content creators, and sales professionals who want to leverage content marketing to enhance customer engagement and drive business growth. While the principles in “They Ask, You Answer” remain relevant, it is important for readers to supplement this knowledge with the latest trends in digital marketing to stay current in the rapidly evolving landscape. After reading this book, readers should consider “Content Inc.” by Joe Pulizzi for further insights into building a business around content marketing. Other alternative books include “Building a StoryBrand” by Donald Miller and “Epic Content Marketing” by Joe Pulizzi.
