They Ask, You Answer

Hooked

"Hooked: How to Build Habit-Forming Products" is a book written by Nir Eyal, published in 2014. Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?

Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability

"Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability" is a book written by Steve Krug that provides practical guidance on how to design websites that are easy for people to use. The book is based on the premise that people should be able to use websites without having to think too much about how to do so. To achieve this, Krug advocates for a common sense approach to design that focuses on simplicity, clarity, and usability.

Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content

"Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content" is a book written by Ann Handley, published in 2014. The book is a comprehensive guide to creating high-quality content for a variety of platforms and audiences.

The 1-Page Marketing Plan

"The 1-Page Marketing Plan" is a book written by Allan Dib, published in 2017. The book is a practical guide to creating a simple and effective marketing plan that can be distilled onto a single page.

How Brands Grow: What Marketers Don't Know

"How Brands Grow: What Marketers Don't Know" is a book written by Professor Byron Sharp, published in 2010. The book is a comprehensive guide to the principles of brand growth and how marketers can use them to drive business results.

The Copywriter's Handbook

"The Copywriter's Handbook" is a book written by Robert W. Bly, published in 1985. The book is a comprehensive guide to copywriting, providing practical advice and techniques for crafting effective copy for a wide range of media.