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Hooked

Hooked

Author: Nir Eyal

ISBN-13: 978-1591847786

“Hooked: How to Build Habit-Forming Products” by Nir Eyal offers a deep dive into the psychology behind creating products that users can’t resist. Drawing on behavioral economics and psychology, Eyal presents the “Hook Model,” a four-step process that businesses can use to develop products that drive user engagement and foster customer loyalty. Through real-world examples and practical insights, he demonstrates how to build products that not only meet users’ needs but also become a regular part of their lives.

This book is a must-read for product managers, entrepreneurs, designers, and marketers looking to understand the mechanics of user behavior and create products that keep users coming back. After reading “Hooked,” readers should consider “The Power of Habit: Why We Do What We Do in Life and Business” by Charles Duhigg, which provides a broader exploration of the science of habits and how they influence our daily lives.

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