"Hooked: How to Build Habit-Forming Products" is a book written by Nir Eyal, published in 2014. The book is a comprehensive guide to understanding how to create products that form habits in users and how to use these principles to drive business success.
In "Hooked," Eyal introduces the Hook Model, a framework for understanding how to create products that form habits in users. He covers a range of topics, including how to create triggers that prompt users to take action, how to use variable rewards to keep users coming back, and how to create investment from users to increase the likelihood of returning.
Throughout the book, Eyal uses real-world examples and case studies to illustrate his points and provides practical advice on how to apply the principles of the Hook Model to product development. He also covers topics such as ethics and addiction in the context of creating habit-forming products.
Overall, "Hooked" is a valuable resource for anyone looking to understand how to create products that form habits in users and drive business success.
