Deep Dive into Social Media

How to Enhance and Protect Your Online Campaign

Whether you need help with managing your campaign's online presence or keeping its information safe, we have tools and resources to support you. In these videos, we explore how to use online platforms to reach and connect with your audience and how to measure and maintain a successful and safe campaign online.

Fundamentals of Digital Marketing

A free, self-paced online course offered by Google that covers various aspects of digital marketing, including SEO, SEM, display advertising, social media marketing, mobile marketing, email marketing, and analytics. The course is divided into 26 modules and is estimated to take approximately 40 hours to complete. Upon completion, participants receive a certificate from Google.

Become a Digital Marketing Specialist

Use your analytical and tactical skills to help grow and develop new opportunities for businesses as a digital marketing specialist. From marketing plans and content strategy to SEO and analytics, this path guides you through the best practices and principles of digital marketing.

Measure Your Marketing with Google Analytics (GA4)

Find out how Google Analytics can give you the insights you need to help meet your marketing objectives. Learn key measurement features in Analytics that can show the effectiveness of your online marketing efforts and help you get more return.

Learn Digital Marketing Concepts

From acquisition and engagement to conversion and metrics, learn the basics of the Marketo platform, and test your knowledge after each short session!

Make the Most of Video

Today, video is a vibrant and popular part of the online experience. Connecting with customers through this versatile medium can open up valuable advertising and content marketing opportunities. Learn how to integrate video into your online strategy, plan and produce videos on a budget, and promote them so that they're seen by the right people.