Share your insights 2024 State of Marketing Survey

Course | Beginner

Deep Dive into Social Media

Deep Dive into Social Media

An organized social media plan and strategy will go a long way in saving you time and energy. Become familiar with what social content works best, why advertising on social can be a powerful addition to your strategy, and how to measure success so that you can optimize future social content.

Course agenda:

  1. Your long-term social media plan
  2. Advertising on social media
  3. Measuring success in social media
  4. Avoiding social media pitfalls
  5. Take the Quiz

Updated / report an issue

Other Courses

View All
Learn Digital Marketing Concepts

Course | Beginner

Learn Digital Marketing Concepts

From acquisition and engagement to conversion and metrics, learn the basics of the Marketo platform, and test your knowledge after each short session!

Become a Digital Marketing Specialist

Course | Beginner

Become a Digital Marketing Specialist

Use your analytical and tactical skills to help grow and develop new opportunities for businesses as a digital marketing specialist. From marketing plans and content strategy to SEO and analytics, this path guides you through the best practices and principles of digital marketing.

Introduction to LinkedIn Ads

Course | Beginner

Introduction to LinkedIn Ads

This course can help you better understand LinkedIn Marketing Solutions’ paid products. When you're done, you'll be able to create an ad campaign using LinkedIn’s native targeting, measure your success in Campaign Manager, and optimize your advertising goals.

How to advertise on LinkedIn

Course | Beginner

How to advertise on LinkedIn

Connect your brand with the world’s largest audience of active, influential professionals. These five steps demonstrate how to run a self-service ad campaign on LinkedIn using Sponsored Content, Message Ads, Dynamic Ads, and Text Ads.

Reporting and Analytics for LinkedIn Ads

Course | Beginner

Reporting and Analytics for LinkedIn Ads

Are you struggling each time you face the numbers? Wondering how to base your decisions on metrics? This course is great if you’re new to LinkedIn reporting tools or you want to improve your campaign analytics skills with tips and best practices. The course's main goal is to help you get the most ROI for your ad spend.

Get Started with Content Marketing

Course | Beginner

Get Started with Content Marketing

Content marketing is a great way to build trust and increase site traffic. In this topic, you'll learn how to write for online audiences, organise production and promotion, choose the right format based on your content, and track your content marketing success.

Looking for More? Join the discussion on Discord.