What you will learn:
- Marketing Automation
- Goals and Strategy
- Organizational Structure
- Engagement Platform
- Programs and Campaigns
- Content Marketing
- Buyer Personas
Course | Beginner
What you will learn:
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Course | Beginner
Get Started with Content Marketing
Content marketing is a great way to build trust and increase site traffic. In this topic, you'll learn how to write for online audiences, organise production and promotion, choose the right format based on your content, and track your content marketing success.
Course | Beginner
How to Enhance and Protect Your Online Campaign
Whether you need help with managing your campaign's online presence or keeping its information safe, we have tools and resources to support you. In these videos, we explore how to use online platforms to reach and connect with your audience and how to measure and maintain a successful and safe campaign online.
Course | Beginner
Deep Dive into Social Media
An organised social media plan and strategy will go a long way in saving you time and energy. Become familiar with what social content works best, why advertising on social can be a powerful addition to your strategy, and how to measure success so that you can optimise future social content.
Course | Beginner
Make the Most of Video
Today, video is a vibrant and popular part of the online experience. Connecting with customers through this versatile medium can open up valuable advertising and content marketing opportunities. Learn how to integrate video into your online strategy, plan and produce videos on a budget, and promote them so that they're seen by the right people.