What you will learn:
- Marketing Automation
- Goals and Strategy
- Organizational Structure
- Engagement Platform
- Programs and Campaigns
- Content Marketing
- Buyer Personas
Course | Beginner
What you will learn:
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Course | Beginner
Get Noticed with Social Media
Everyone's on social media, so it makes sense for your business to be there too. Take advantage of popular social media networks by understanding why you need to be there, joining the right social media sites and growing your presence by engaging with your networks.
Course | Beginner
Reporting and Analytics for LinkedIn Ads
Are you struggling each time you face the numbers? Wondering how to base your decisions on metrics? This course is great if you’re new to LinkedIn reporting tools or you want to improve your campaign analytics skills with tips and best practices. The course's main goal is to help you get the most ROI for your ad spend.
Course | Beginner
Become a Digital Marketing Specialist
Use your analytical and tactical skills to help grow and develop new opportunities for businesses as a digital marketing specialist. From marketing plans and content strategy to SEO and analytics, this path guides you through the best practices and principles of digital marketing.
Course | Beginner
Deep Dive into Social Media
An organised social media plan and strategy will go a long way in saving you time and energy. Become familiar with what social content works best, why advertising on social can be a powerful addition to your strategy, and how to measure success so that you can optimise future social content.