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Course | Beginner

Measure Your Marketing with Google Analytics (GA4)

Measure Your Marketing with Google Analytics (GA4)

After completing this foundational learning path on Google Analytics, you'll be able to:

  • Navigate the Advertising workspace in your Analytics account
  • Describe how Analytics can use data and modeling to address your measurement needs
  • Set up conversions and audiences in Analytics to measure and gain insights into your business objectives

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X's Ads Manager Fundamentals

Course | Beginner

X's Ads Manager Fundamentals

X's Ads Manager is the all-in-one platform for activating campaigns on X. Building your competence with Ads Manager will help take your campaigns to the next level and reach your marketing objectives.

Make the Most of Video

Course | Beginner

Make the Most of Video

Today, video is a vibrant and popular part of the online experience. Connecting with customers through this versatile medium can open up valuable advertising and content marketing opportunities. Learn how to integrate video into your online strategy, plan and produce videos on a budget, and promote them so that they're seen by the right people.

Promote a business with content

Course | Beginner

Promote a business with content

Take our free course to learn how to promote your business by using the power of content. Find out how tools like social media, video, and content marketing can help businesses get noticed and connect with more customers online.

Introduction to LinkedIn Ads

Course | Beginner

Introduction to LinkedIn Ads

This course can help you better understand LinkedIn Marketing Solutions’ paid products. When you're done, you'll be able to create an ad campaign using LinkedIn’s native targeting, measure your success in Campaign Manager, and optimize your advertising goals.

Become a Digital Marketing Specialist

Course | Beginner

Become a Digital Marketing Specialist

Use your analytical and tactical skills to help grow and develop new opportunities for businesses as a digital marketing specialist. From marketing plans and content strategy to SEO and analytics, this path guides you through the best practices and principles of digital marketing.

Fundamentals of Digital Marketing

Course | Beginner

Fundamentals of Digital Marketing

A free, self-paced online course offered by Google that covers various aspects of digital marketing, including SEO, SEM, display advertising, social media marketing, mobile marketing, email marketing, and analytics. The course is divided into 26 modules and is estimated to take approximately 40 hours to complete. Upon completion, participants receive a certificate from Google.

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