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Course | Beginner

Measure Your Marketing with Google Analytics (GA4)

Measure Your Marketing with Google Analytics (GA4)

After completing this foundational learning path on Google Analytics, you'll be able to:

  • Navigate the Advertising workspace in your Analytics account
  • Describe how Analytics can use data and modeling to address your measurement needs
  • Set up conversions and audiences in Analytics to measure and gain insights into your business objectives

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The Beginner's Guide to SEO

Course | Beginner

The Beginner's Guide to SEO

If you're serious about improving search traffic and are unfamiliar with SEO, we recommend reading the Beginner's Guide to SEO front-to-back. We've tried to make it as concise and easy to understand as possible, and learning the basics of SEO is a vital first step in achieving your online business goals.

SEO Digital Marketing

Discover the Next Generation of Google Analytics (GA4)

Course | Beginner

Discover the Next Generation of Google Analytics (GA4)

Find out how the latest generation of Google Analytics can take your measurement strategy to the next level, and learn how to set up a Google Analytics 4 property for your business.

Digital Marketing Analytics

Expand a Business to Other Countries

Course | Beginner

Expand a Business to Other Countries

Want to know what it takes to go global? Discover how to enter new markets and sell to customers around the world, with our free course on how to expand a business internationally.

Digital Marketing

Reporting and Analytics for LinkedIn Ads

Course | Beginner

Reporting and Analytics for LinkedIn Ads

Are you struggling each time you face the numbers? Wondering how to base your decisions on metrics? This course is great if you’re new to LinkedIn reporting tools or you want to improve your campaign analytics skills with tips and best practices. The course's main goal is to help you get the most ROI for your ad spend.

Analytics Social Media Advertising

How to advertise on LinkedIn

Course | Beginner

How to advertise on LinkedIn

Connect your brand with the world’s largest audience of active, influential professionals. These five steps demonstrate how to run a self-service ad campaign on LinkedIn using Sponsored Content, Message Ads, Dynamic Ads, and Text Ads.

Advertising Social Media

Learn Digital Marketing Concepts

Course | Beginner

Learn Digital Marketing Concepts

From acquisition and engagement to conversion and metrics, learn the basics of the Marketo platform, and test your knowledge after each short session!

Digital Marketing Marketing

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