Course | Beginner

Use Google Analytics to Meet Your Business Objectives (GA4)

Use Google Analytics to Meet Your Business Objectives (GA4)

After completing this foundational learning path on Google Analytics, you'll be able to:

  • Describe how Analytics addresses your business's measurement needs
  • Set up your Analytics account in a way that supports your business objectives
  • Navigate the key features of the Analytics interface to surface the insights you care about

Updated / report an issue

Other Courses

View All
Understand Customers Needs and Online Behaviors

Course | Beginner

Understand Customers Needs and Online Behaviors

With just some basic web analytics skills, businesses can easily measure how well their online marketing is working and get even better results. Start our free course to find out how you can easily measure your activity and understand customer needs and their online behaviours.

X's Ads Manager Fundamentals

Course | Beginner

X's Ads Manager Fundamentals

X's Ads Manager is the all-in-one platform for activating campaigns on X. Building your competence with Ads Manager will help take your campaigns to the next level and reach your marketing objectives.

Promote a business with content

Course | Beginner

Promote a business with content

Take our free course to learn how to promote your business by using the power of content. Find out how tools like social media, video, and content marketing can help businesses get noticed and connect with more customers online.

Measure Your Marketing with Google Analytics (GA4)

Course | Beginner

Measure Your Marketing with Google Analytics (GA4)

Find out how Google Analytics can give you the insights you need to help meet your marketing objectives. Learn key measurement features in Analytics that can show the effectiveness of your online marketing efforts and help you get more return.

Promote a Business With Online Advertising

Course | Beginner

Promote a Business With Online Advertising

We'll tell you how to create a successful advertising and marketing strategy, and explain how email marketing, video and display ads can help you reach and attract more of the right customers.

How to advertise on LinkedIn

Course | Beginner

How to advertise on LinkedIn

Connect your brand with the world’s largest audience of active, influential professionals. These five steps demonstrate how to run a self-service ad campaign on LinkedIn using Sponsored Content, Message Ads, Dynamic Ads, and Text Ads.

🎉 Over 14K Members! Join the discussion on Discord.