Book

Hegarty on Advertising

Hegarty on Advertising

Author: John Hegarty

ISBN-13: 978-0500293638

“Hegarty on Advertising: Turning Intelligence into Magic” by John Hegarty offers a fascinating look into the mind of one of the world’s most renowned advertising creatives. Through a blend of personal anecdotes, industry insights, and practical advice, Hegarty shares his philosophies on creativity, branding, and the art of making memorable advertisements. This book not only provides a historical perspective on the evolution of advertising but also serves as an inspirational guide for those looking to infuse their work with originality and impact.

This book is a must-read for advertising professionals, marketers, creative directors, and anyone interested in the art and business of advertising. After reading “Hegarty on Advertising,” readers should consider “Ogilvy on Advertising” by David Ogilvy, which offers further insights from another legendary figure in the advertising world.

Updated / report an issue

Other Books

View All
The Advertising Effect: How to Change Behaviour

Book

The Advertising Effect: How to Change Behaviour

“The Advertising Effect: How to Change Behaviour” by Adam Ferrier combines behavioral science and advertising strategies to show how marketers can create campaigns that effectively influence consumer behavior.

How to Write a Good Advertisement

Book

How to Write a Good Advertisement

“How to Write a Good Advertisement: A Short Course in Copywriting” by Victor O. Schwab offers timeless principles and practical advice for creating compelling and effective advertisements.

Hooked

Book

Hooked

"Hooked: How to Build Habit-Forming Products” by Nir Eyal delves into the psychology of user behavior, providing a framework for creating products that keep users engaged and coming back.

How to Win Friends & Influence People

Book

How to Win Friends & Influence People

“How to Win Friends & Influence People” by Dale Carnegie is a timeless guide to improving communication and building meaningful relationships for personal and professional success.

How Brands Grow: What Marketers Don't Know

Book

How Brands Grow: What Marketers Don't Know

“How Brands Grow: What Marketers Don’t Know” by Byron Sharp provides data-driven insights that challenge traditional marketing theories, offering a practical framework for achieving brand growth through market penetration.

They Ask, You Answer

Book

They Ask, You Answer

“They Ask, You Answer” by Marcus Sheridan provides a practical guide to content marketing by focusing on answering customer questions and building trust through valuable content.

🎉 Over 14K Members! Join the discussion on Discord.