Love the site? Drop a note for things you would like to see added!

Book

80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More

80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More

Author: Perry Marshall

ISBN-13: 978-1599185057

"80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More" is a book written by Perry Marshall, a business consultant and marketing expert. In this book, Marshall explores the concept of the 80/20 principle, which states that roughly 80% of outcomes come from 20% of causes.

He applies this principle to the field of sales and marketing, arguing that by focusing on the most important and effective activities, businesses can achieve greater results with less effort.

Through real-world examples and practical advice, Marshall shows how to identify and prioritize the most impactful marketing efforts and how to allocate resources in a way that maximizes returns. If you're looking to streamline your sales and marketing efforts and increase your productivity, "80/20 Sales and Marketing" is a must-read.

Updated / report an issue

Other Books

View All
How Brands Grow: What Marketers Don't Know

Book

How Brands Grow: What Marketers Don't Know

"How Brands Grow: What Marketers Don't Know" is a book written by Professor Byron Sharp, published in 2010. The book is a comprehensive guide to the principles of brand growth and how marketers can use them to drive business results.

Marketing

Ogilvy on Advertising

Book

Ogilvy on Advertising

"Ogilvy on Advertising" is a book written by David Ogilvy, published in 1983. The book is a collection of essays and articles written by Ogilvy, one of the most influential figures in the history of advertising.

Advertising

Selling the Invisible: A Field Guide to Modern Marketing

Book

Selling the Invisible: A Field Guide to Modern Marketing

"Selling the Invisible: A Field Guide to Modern Marketing" is a book written by Harry Beckwith, published in 1997. The book is a guide to modern marketing, and it offers practical advice on how to effectively market intangible products and services.

Marketing

The Copywriter's Handbook

Book

The Copywriter's Handbook

"The Copywriter's Handbook" is a book written by Robert W. Bly, published in 1985. The book is a comprehensive guide to copywriting, providing practical advice and techniques for crafting effective copy for a wide range of media.

Copywriting

Hegarty on Advertising

Book

Hegarty on Advertising

"Hegarty on Advertising" is a book written by Sir John Hegarty, a renowned advertising executive and co-founder of Bartle Bogle Hegarty (BBH), one of the world's most successful and influential advertising agencies.

Advertising Digital Marketing

Zero to One: Notes on Startups, or How to Build the Future

Book

Zero to One: Notes on Startups, or How to Build the Future

"Zero to One: Notes on Startups, or How to Build the Future" is a book written by Peter Thiel, published in 2014. The book is based on Thiel's experiences as a successful entrepreneur and investor, and it offers insights into how to build a successful startup.

Business

Looking for More? Join the discussion on Discord.