"80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More" is a book written by Perry Marshall, a business consultant and marketing expert. In this book, Marshall explores the concept of the 80/20 principle, which states that roughly 80% of outcomes come from 20% of causes.
He applies this principle to the field of sales and marketing, arguing that by focusing on the most important and effective activities, businesses can achieve greater results with less effort.
Through real-world examples and practical advice, Marshall shows how to identify and prioritize the most impactful marketing efforts and how to allocate resources in a way that maximizes returns. If you're looking to streamline your sales and marketing efforts and increase your productivity, "80/20 Sales and Marketing" is a must-read.