Share your insights 2024 State of Marketing Survey

Book

80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More

80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More

Author: Perry Marshall

ISBN-13: 978-1599185057

"80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More" is a book written by Perry Marshall, a business consultant and marketing expert. In this book, Marshall explores the concept of the 80/20 principle, which states that roughly 80% of outcomes come from 20% of causes. He applies this principle to the field of sales and marketing, arguing that by focusing on the most important and effective activities, businesses can achieve greater results with less effort. Through real-world examples and practical advice, Marshall shows how to identify and prioritize the most impactful marketing efforts and how to allocate resources in a way that maximizes returns. If you're looking to streamline your sales and marketing efforts and increase your productivity, "80/20 Sales and Marketing" is a must-read.

Updated / report an issue

Other Books

View All
Content Inc.

Book

Content Inc.

In Content Inc., one of today's most sought-after content-marketing strategists reveals a new model for entrepreneurial success. Simply put, it's about developing valuable content, building an audience around that content, and then creating a product for that audience.

Contagious: Why Things Catch On

Book

Contagious: Why Things Catch On

"Contagious: Why Things Catch On" is a book written by Jonah Berger, published in 2013. The book is a comprehensive guide to understanding why some ideas and products become popular and how to create content that is more likely to spread.

The Copywriter's Handbook

Book

The Copywriter's Handbook

"The Copywriter's Handbook" is a book written by Robert W. Bly, published in 1985. The book is a comprehensive guide to copywriting, providing practical advice and techniques for crafting effective copy for a wide range of media.

How to Write a Good Advertisement

Book

How to Write a Good Advertisement

"How to Write a Good Advertisement" is a book written by Victor O. Schwab, published in 1952. The book is a practical guide for anyone looking to improve their advertising copywriting skills.

They Ask, You Answer

Book

They Ask, You Answer

"They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer" is a book written by Marcus Sheridan, published in 2017. The book is a practical guide to using content marketing and inbound sales to attract, engage, and delight customers.

Zero to One: Notes on Startups, or How to Build the Future

Book

Zero to One: Notes on Startups, or How to Build the Future

"Zero to One: Notes on Startups, or How to Build the Future" is a book written by Peter Thiel, published in 2014. The book is based on Thiel's experiences as a successful entrepreneur and investor, and it offers insights into how to build a successful startup.

Looking for More? Join the discussion on Discord.