"80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More" is a book written by Perry Marshall, a business consultant and marketing expert. In this book, Marshall explores the concept of the 80/20 principle, which states that roughly 80% of outcomes come from 20% of causes. He applies this principle to the field of sales and marketing, arguing that by focusing on the most important and effective activities, businesses can achieve greater results with less effort. Through real-world examples and practical advice, Marshall shows how to identify and prioritize the most impactful marketing efforts and how to allocate resources in a way that maximizes returns. If you're looking to streamline your sales and marketing efforts and increase your productivity, "80/20 Sales and Marketing" is a must-read.
Book
80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More
Author: Perry Marshall
ISBN-13: 978-1599185057
Other Books
View AllBook
Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability
"Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability" is a book written by Steve Krug that provides practical guidance on how to design websites that are easy for people to use. The book is based on the premise that people should be able to use websites without having to think too much about how to do so. To achieve this, Krug advocates for a common sense approach to design that focuses on simplicity, clarity, and usability.
Book
Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World
"Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World" is a book written by Gary Vaynerchuk, a serial entrepreneur and CEO of VaynerX, a modern-day media and communications holding company. In this book, Vaynerchuk provides a guide on how to effectively communicate and market in today's social media landscape.