“Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads” by Luke Sullivan is a renowned guide that offers a behind-the-scenes look at the world of advertising, blending humor with practical advice on how to create compelling and memorable ads. Drawing from his extensive experience in the industry, Sullivan provides insights into the creative process, from brainstorming ideas to executing campaigns, while also sharing valuable lessons on what works and what doesn’t in advertising. The book is filled with real-world examples and anecdotes that illustrate the principles of effective advertising.
This book is essential reading for aspiring copywriters, creative directors, advertising students, and professionals looking to refine their craft and create impactful advertisements. After reading “Hey, Whipple, Squeeze This,” readers should consider “Made to Stick: Why Some Ideas Survive and Others Die” by Chip Heath and Dan Heath, which explores the principles behind making ideas memorable. Other alternative books on the same subject include “The Copywriter’s Handbook” by Robert Bly and “Ogilvy on Advertising” by David Ogilvy.
