"Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads" is a book written by Luke Sullivan, published in 2002. The book is a comprehensive guide to advertising, covering a wide range of topics including strategy, creative development, media planning, and execution.
In "Hey, Whipple, Squeeze This," Sullivan provides practical advice on how to create effective advertising campaigns that connect with consumers and drive business results. He covers the entire advertising process, from research and strategy development to creative execution and media planning.
Throughout the book, Sullivan uses real-world examples and case studies to illustrate his points and provides practical exercises for readers to try out. He also offers insights into the advertising industry and the role of creativity in advertising.
Overall, "Hey, Whipple, Squeeze This" is a must-read for anyone interested in advertising and looking to learn more about how to create effective campaigns.