Book

Selling the Invisible: A Field Guide to Modern Marketing

Selling the Invisible: A Field Guide to Modern Marketing

Author:

ISBN-13:

“Selling the Invisible: A Field Guide to Modern Marketing” by Harry Beckwith offers an insightful look into the unique challenges of marketing services rather than products. Beckwith emphasizes the importance of understanding customer perceptions, building strong relationships, and delivering exceptional service to create value. Through engaging anecdotes and practical advice, he guides readers on how to effectively communicate the intangible benefits of their services, differentiate themselves from competitors, and ultimately, drive business growth.

This book is a must-read for service marketers, business owners, consultants, and anyone involved in selling intangible products. After reading “Selling the Invisible,” readers should consider “The Experience Economy” by B. Joseph Pine II and James H. Gilmore, which explores how to create memorable customer experiences as a key differentiator in the market. Other alternative books on the same subject include “Invisible Selling Machine” by Ryan Deiss and “Service Design: From Insight to Implementation” by Andy Polaine, Lavrans Løvlie, and Ben Reason.

Updated / report an issue

Other Books

View All
The Copywriter's Handbook

Book

The Copywriter's Handbook

“The Copywriter’s Handbook: A Step-By-Step Guide to Writing Copy That Sells” by Robert Bly is an essential manual for anyone looking to master the art of persuasive writing and improve their marketing copy.

Ogilvy on Advertising

Book

Ogilvy on Advertising

“Ogilvy on Advertising” by David Ogilvy is an essential guide to effective advertising, filled with timeless principles and insights from one of the industry’s most influential figures.

Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads

Book

Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads

“Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads” by Luke Sullivan is an insightful and humorous guide that offers practical advice and real-world examples on crafting memorable and effective advertisements.

Contagious: Why Things Catch On

Book

Contagious: Why Things Catch On

“Contagious: Why Things Catch On” by Jonah Berger reveals the key principles behind why certain products and ideas go viral, providing valuable insights for anyone looking to increase their impact.

Zero to One: Notes on Startups, or How to Build the Future

Book

Zero to One: Notes on Startups, or How to Build the Future

“Zero to One: Notes on Startups, or How to Build the Future” by Peter Thiel offers unique insights on creating groundbreaking startups and emphasizes the importance of innovation and a contrarian mindset.

Building a StoryBrand

Book

Building a StoryBrand

“Building a StoryBrand: Clarify Your Message So Customers Will Listen” by Donald Miller provides a transformative framework for creating clear, compelling brand messages through the power of storytelling.

🎉 Over 14K Members! Join the discussion on Discord.