"The Advertising Effect: How to Change Behaviour" is a book written by Adam Ferrier, published in 2015. The book is a comprehensive guide to the psychology of advertising and how it can be used to influence consumer behavior.
In "The Advertising Effect," Ferrier explores the various psychological factors that influence how people respond to advertising and how advertisers can use these insights to create more effective campaigns. He covers a range of topics, including how to craft persuasive messages, how to appeal to different emotions, and how to use social proof and authority to influence behavior.
Throughout the book, Ferrier uses real-world examples and case studies to illustrate his points and provides practical advice on how to apply the principles of psychology to advertising. He also covers the role of technology in advertising and how to use data to drive better results.
Overall, "The Advertising Effect" is a valuable resource for anyone interested in the psychology of advertising and how to use it to change behavior.