"How Brands Grow: What Marketers Don't Know" is a book written by Professor Byron Sharp, published in 2010. The book is a comprehensive guide to the principles of brand growth and how marketers can use them to drive business results.
In "How Brands Grow," Professor Sharp challenges many of the traditional assumptions about brand building and marketing, and presents a new framework for understanding how brands grow. He argues that the key to brand growth is to focus on increasing reach and frequency of exposure to the brand, rather than trying to create emotional connections with consumers.
Throughout the book, Professor Sharp uses data and research to support his arguments and provides practical advice on how marketers can apply the principles of brand growth to their campaigns. He also covers topics such as pricing, distribution, and product development, and how they can impact brand growth.
Overall, "How Brands Grow" is a valuable resource for anyone interested in brand building and marketing, and is a must-read for anyone looking to drive business growth through their marketing efforts.