“Marketing 4.0: Moving from Traditional to Digital” by Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan explores the transition from traditional marketing strategies to digital marketing approaches. The book offers a comprehensive framework for understanding and leveraging digital marketing tools and techniques to engage customers in today’s connected world. It covers key concepts such as customer path, new customer behaviors, and the importance of combining online and offline interactions to create a seamless customer experience. With practical examples and actionable insights, the authors guide readers through the complexities of modern marketing.
This book is ideal for marketing professionals, business owners, and students who are looking to update their knowledge and skills to thrive in the digital age. While “Marketing 4.0” provides valuable foundational concepts, some aspects might be considered out of date due to the rapid evolution of digital marketing technologies and strategies. For more current perspectives, readers should consider “Marketing 5.0: Technology for Humanity” by Philip Kotler, which builds on the principles of “Marketing 4.0” and incorporates the latest advancements in technology. Other alternative books include “Contagious: How to Build Word of Mouth in the Digital Age” by Jonah Berger and “Digital Marketing Excellence” by Dave Chaffey and PR Smith.
