Book

Contagious: Why Things Catch On

Contagious: Why Things Catch On

Author: Jonah Berger

ISBN-13: 978-1451686586

“Contagious: Why Things Catch On” by Jonah Berger explores the underlying principles that make products, ideas, and behaviors go viral. Berger, a marketing professor at the Wharton School, distills years of research into six key principles he calls the STEPPS: Social Currency, Triggers, Emotion, Public, Practical Value, and Stories. By understanding and applying these principles, businesses and individuals can create content and products that are more likely to be shared and talked about, thereby increasing their reach and impact.

This book is ideal for marketers, entrepreneurs, content creators, and anyone interested in understanding the science behind word-of-mouth marketing and virality. “Contagious” remains relevant with its timeless principles, though readers should stay updated on the latest social media trends and digital tools to fully leverage these insights in the current landscape. After reading “Contagious,” readers should consider “Made to Stick: Why Some Ideas Survive and Others Die” by Chip Heath and Dan Heath, which delves deeper into what makes ideas memorable. Other alternative books include “Influence: The Psychology of Persuasion” by Robert Cialdini and “The Tipping Point: How Little Things Can Make a Big Difference” by Malcolm Gladwell.

Updated / report an issue

Other Books

View All
How to Win Friends & Influence People

Book

How to Win Friends & Influence People

“How to Win Friends & Influence People” by Dale Carnegie is a timeless guide to improving communication and building meaningful relationships for personal and professional success.

They Ask, You Answer

Book

They Ask, You Answer

“They Ask, You Answer” by Marcus Sheridan provides a practical guide to content marketing by focusing on answering customer questions and building trust through valuable content.

Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability

Book

Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability

“Don’t Make Me Think, Revisited: A Common Sense Approach to Web Usability” by Steve Krug is an essential guide for creating user-friendly websites, emphasizing intuitive design and practical usability principles.

Scientific Advertising

Book

Scientific Advertising

“Scientific Advertising” by Claude C. Hopkins is a seminal work that underscores the importance of data-driven strategies and testing in creating effective advertising campaigns.

How Brands Grow: What Marketers Don't Know

Book

How Brands Grow: What Marketers Don't Know

“How Brands Grow: What Marketers Don’t Know” by Byron Sharp provides data-driven insights that challenge traditional marketing theories, offering a practical framework for achieving brand growth through market penetration.

Content Inc.

Book

Content Inc.

“Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses” by Joe Pulizzi provides a strategic guide for building a business around content creation and audience engagement.

🎉 Over 14K Members! Join the discussion on Discord.