Hooked

How Brands Grow: What Marketers Don't Know

"How Brands Grow: What Marketers Don't Know" is a book written by Professor Byron Sharp, published in 2010. The book is a comprehensive guide to the principles of brand growth and how marketers can use them to drive business results.

Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability

"Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability" is a book written by Steve Krug that provides practical guidance on how to design websites that are easy for people to use. The book is based on the premise that people should be able to use websites without having to think too much about how to do so. To achieve this, Krug advocates for a common sense approach to design that focuses on simplicity, clarity, and usability.

Scientific Advertising

"Scientific Advertising" is a book written by Claude C. Hopkins, published in 1923. The book is considered a classic in the field of advertising and has influenced the way advertising has been practiced for nearly a century.

Selling the Invisible: A Field Guide to Modern Marketing

"Selling the Invisible: A Field Guide to Modern Marketing" is a book written by Harry Beckwith, published in 1997. The book is a guide to modern marketing, and it offers practical advice on how to effectively market intangible products and services.

Hegarty on Advertising

"Hegarty on Advertising" is a book written by Sir John Hegarty, a renowned advertising executive and co-founder of Bartle Bogle Hegarty (BBH), one of the world's most successful and influential advertising agencies.

Marketing 4.0: Moving from Traditional to Digital

"Marketing 4.0: Moving from Traditional to Digital" is a book written by Philip Kotler and David F. Angelo, published in 2016. The book explores the evolution of marketing in the digital age, and offers insights into how businesses can adapt to the changing marketing landscape.