"Ogilvy on Advertising" is a book written by David Ogilvy, published in 1983. The book is a collection of essays and articles written by Ogilvy, one of the most influential figures in the history of advertising. In "Ogilvy on Advertising," Ogilvy shares his insights and experiences in the advertising industry, drawing on his more than 30 years of experience in the field. He covers a range of topics, including how to create great advertising, how to build successful brands, and how to stay relevant in a constantly changing industry. Throughout the book, Ogilvy uses real-world examples and case studies to illustrate his points and provides practical advice on how to create effective advertising campaigns. He also offers insights into the role of creativity in advertising and the importance of taking risks in order to stand out. Overall, "Ogilvy on Advertising" is a valuable resource for anyone interested in advertising and looking to learn from one of the industry's most influential figures.
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Ogilvy on Advertising
Author: David Ogilvy
ISBN-13: 978-0394729039
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