Book

Scientific Advertising

Scientific Advertising

Author: Claude C. Hopkins

ISBN-13: 978-1517038076

“Scientific Advertising” by Claude C. Hopkins is a foundational text in the field of advertising that emphasizes the importance of using data and testing to craft effective ad campaigns. Hopkins outlines key principles such as understanding consumer psychology, the power of headlines, and the necessity of split testing to optimize results. His approach treats advertising as a science, where each element is measured and improved upon, ensuring that every advertising dollar spent is effective.

This book is essential reading for advertising professionals, marketers, copywriters, and anyone interested in understanding the scientific principles behind successful advertising. After reading “Scientific Advertising,” readers should consider “Tested Advertising Methods” by John Caples, which provides further insights and practical techniques for creating effective ads. Other alternative books on the same subject include “Ogilvy on Advertising” by David Ogilvy and “Confessions of an Advertising Man” also by David Ogilvy.

Updated / report an issue

Other Books

View All
How Brands Grow: What Marketers Don't Know

Book

How Brands Grow: What Marketers Don't Know

“How Brands Grow: What Marketers Don’t Know” by Byron Sharp provides data-driven insights that challenge traditional marketing theories, offering a practical framework for achieving brand growth through market penetration.

They Ask, You Answer

Book

They Ask, You Answer

“They Ask, You Answer” by Marcus Sheridan provides a practical guide to content marketing by focusing on answering customer questions and building trust through valuable content.

Zero to One: Notes on Startups, or How to Build the Future

Book

Zero to One: Notes on Startups, or How to Build the Future

“Zero to One: Notes on Startups, or How to Build the Future” by Peter Thiel offers unique insights on creating groundbreaking startups and emphasizes the importance of innovation and a contrarian mindset.

Contagious: Why Things Catch On

Book

Contagious: Why Things Catch On

“Contagious: Why Things Catch On” by Jonah Berger reveals the key principles behind why certain products and ideas go viral, providing valuable insights for anyone looking to increase their impact.

Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability

Book

Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability

“Don’t Make Me Think, Revisited: A Common Sense Approach to Web Usability” by Steve Krug is an essential guide for creating user-friendly websites, emphasizing intuitive design and practical usability principles.

Hegarty on Advertising

Book

Hegarty on Advertising

“Hegarty on Advertising: Turning Intelligence into Magic” by John Hegarty offers a captivating blend of personal insights and industry wisdom from one of advertising’s most creative minds.

🎉 Over 14K Members! Join the discussion on Discord.