How to Write a Good Advertisement

Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content

"Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content" is a book written by Ann Handley, published in 2014. The book is a comprehensive guide to creating high-quality content for a variety of platforms and audiences.

Hooked

"Hooked: How to Build Habit-Forming Products" is a book written by Nir Eyal, published in 2014. Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?

Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability

"Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability" is a book written by Steve Krug that provides practical guidance on how to design websites that are easy for people to use. The book is based on the premise that people should be able to use websites without having to think too much about how to do so. To achieve this, Krug advocates for a common sense approach to design that focuses on simplicity, clarity, and usability.

Killing Marketing

How Innovative Businesses Are Turning Marketing Cost Into Profit

The Copywriter

"The Copywriter" is a book written by Bob Bly, published in 2010. The book is a comprehensive guide to copywriting, providing practical advice and techniques for crafting effective copy for a wide range of media.

Contagious: Why Things Catch On

"Contagious: Why Things Catch On" is a book written by Jonah Berger, published in 2013. The book is a comprehensive guide to understanding why some ideas and products become popular and how to create content that is more likely to spread.