Resources on Content Marketing
Courses
Course | Beginner
Get Started with Content Marketing
Content marketing is a great way to build trust and increase site traffic. In this topic, you'll learn how to write for online audiences, organise production and promotion, choose the right format based on your content, and track your content marketing success.
Content Marketing
Course | Beginner
Promote a business with content
Take our free course to learn how to promote your business by using the power of content. Find out how tools like social media, video, and content marketing can help businesses get noticed and connect with more customers online.
Content Marketing Social Media Marketing
Course | Intermediate
Building a Full-Funnel Content Marketing Strategy on LinkedIn
This course will help you strike a balance of organic and paid content to guide your audience through the customer journey. You’ll learn how to develop and distribute your content throughout the marketing funnel, from awareness to consideration and finally to conversion, to reach the right people at the right time and grow your business.
Content Marketing Social Media
Books
Book
Content Inc.
In Content Inc., one of today's most sought-after content-marketing strategists reveals a new model for entrepreneurial success. Simply put, it's about developing valuable content, building an audience around that content, and then creating a product for that audience.
Content Marketing Marketing Business
Book
They Ask, You Answer
"They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer" is a book written by Marcus Sheridan, published in 2017. The book is a practical guide to using content marketing and inbound sales to attract, engage, and delight customers.
Content Marketing Marketing
Documents
Tools