Resources on Content Marketing

They Ask, You Answer

“They Ask, You Answer” by Marcus Sheridan provides a practical guide to content marketing by focusing on answering customer questions and building trust through valuable content.

Content Inc.

“Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses” by Joe Pulizzi provides a strategic guide for building a business around content creation and audience engagement.

Get Started with Content Marketing

Content marketing is a great way to build trust and increase site traffic. In this topic, you'll learn how to write for online audiences, organise production and promotion, choose the right format based on your content, and track your content marketing success.

Content Marketing Certification

This certification course will give you an overview of how to become an effective content marketer.

Promote a business with content

Take our free course to learn how to promote your business by using the power of content. Find out how tools like social media, video, and content marketing can help businesses get noticed and connect with more customers online.

Building a Full-Funnel Content Marketing Strategy on LinkedIn

This course will help you strike a balance of organic and paid content to guide your audience through the customer journey. You’ll learn how to develop and distribute your content throughout the marketing funnel, from awareness to consideration and finally to conversion, to reach the right people at the right time and grow your business.

Inbound Course: Get Certified in the Inbound Methodology

Learn the inbound methodology and the flywheel as a core part of any inbound business

12 Month Content Calendar Template

A 12-month marketing content calendar template to help you plan your content throughout the year.

AI Text Classifier

The AI Text Classifier is a fine-tuned GPT model that predicts how likely it is that a piece of text was generated by AI from a variety of sources, such as ChatGPT.

Hemingway App

The app highlights lengthy, complex sentences and common errors.

Grammarly App

Compose bold, clear, mistake-free writing with Grammarly’s new AI-powered desktop app.

Paraphrase Tool

Very Powerful Paraphrasing Tool offering 15 Free Paraphrasing Modes in Over 100 Languages.