“How to Write a Good Advertisement: A Short Course in Copywriting” by Victor O. Schwab offers timeless principles and practical advice for creating compelling and effective advertisements.
AdvertisingCopywriting
Book
The Copywriter's Handbook
“The Copywriter’s Handbook: A Step-By-Step Guide to Writing Copy That Sells” by Robert Bly is an essential manual for anyone looking to master the art of persuasive writing and improve their marketing copy.
Copywriting
Book
The Copywriter
“The Copywriter” by Peter Temple is a comprehensive guide that explores the techniques and strategies for writing persuasive and effective copy, essential for anyone looking to improve their writing skills.
CopywritingMarketing
Book
Ogilvy on Advertising
“Ogilvy on Advertising” by David Ogilvy is an essential guide to effective advertising, filled with timeless principles and insights from one of the industry’s most influential figures.
AdvertisingMarketingCopywriting
Book
Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content
“Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content” by Ann Handley is an essential guide for anyone looking to improve their writing skills and create engaging digital content.
Copywriting
Tools
Tool
AI Text Classifier
The AI Text Classifier is a fine-tuned GPT model that predicts how likely it is that a piece of text was generated by AI from a variety of sources, such as ChatGPT.
Content MarketingCopywritingCopy Editing
Tool
Hemingway App
The app highlights lengthy, complex sentences and common errors.
