Resources on Psychology
Books
![The Advertising Effect: How to Change Behaviour](https://m.media-amazon.com/images/I/71AUZ8LvPtL._SY522_.jpg)
Book
The Advertising Effect: How to Change Behaviour
“The Advertising Effect: How to Change Behaviour” by Adam Ferrier combines behavioral science and advertising strategies to show how marketers can create campaigns that effectively influence consumer behavior.
Advertising Digital Marketing Psychology
![How Brands Grow: What Marketers Don't Know](https://m.media-amazon.com/images/I/71fXHkFtgOL._SY522_.jpg)
Book
How Brands Grow: What Marketers Don't Know
“How Brands Grow: What Marketers Don’t Know” by Byron Sharp provides data-driven insights that challenge traditional marketing theories, offering a practical framework for achieving brand growth through market penetration.
Marketing Psychology Business