Resources on SEO

The Beginner's Guide to SEO

If you're serious about improving search traffic and are unfamiliar with SEO, we recommend reading the Beginner's Guide to SEO front-to-back. We've tried to make it as concise and easy to understand as possible, and learning the basics of SEO is a vital first step in achieving your online business goals.

Fundamentals of Digital Marketing

A free, self-paced online course offered by Google that covers various aspects of digital marketing, including SEO, SEM, display advertising, social media marketing, mobile marketing, email marketing, and analytics. The course is divided into 26 modules and is estimated to take approximately 40 hours to complete. Upon completion, participants receive a certificate from Google.

Search Engine Optimization (SEO) Starter Guide

If you own, manage, monetize, or promote online content via Google Search, this guide is meant for you.

Search Console Training

Join Daniel Waisberg, Search Advocate at Google, as he helps you get started with optimizing your search appearance on Google and increasing organic traffic to your website using Google Search Console! Brought to you by Google Search Central.

Make Sure Customers Find You Online

Start our free course to discover just some of the ways businesses can reach and connect with more customers online. Plus, learn how to improve your search engine performance (SEO), and use online advertising (SEM) to boost sales and awareness.

Google SEO Guide

This comprehensive resource will show you how to rank higher in Google search.

Understanding SEO in Digital Marketing

If you're looking to improve your online visibility and drive more traffic to your website, you've probably come across the term SEO. SEO, or search engine optimization, is a critical component of digital marketing that can help you rank higher in search engine results pages (SERPs).

Google's Mobile-Friendly Test

Test how easily a visitor can use your page on a mobile device.

Screaming Frog SEO Spider

The industry-leading website crawler for Windows, MacOS, and Ubuntu, trusted by thousands of SEOs and agencies worldwide for technical SEO site audits.

Structured Data Markup Helper

This tool will help you add structured-data markup to a sample web page.

Google Search Console

Search Console tools and reports help you measure your site's Search traffic and performance, fix issues, and make your site shine in Google Search results

Facebook OG Sharing Debugger

Sharing Debugger lets you preview how your content will look when it's shared to Facebook and debug any issues with your Open Graph tags.

Microsoft Clarity

Clarity is a free, easy-to-use tool that captures how real people actually use your site. Setup is easy and you'll start getting data in minutes.

Google Rich Results Test

Does your page support rich results? Rich results are experiences on Google surfaces, such as Search, that go beyond the standard blue link. Rich results can include carousels, images, or other non-textual elements.

Schema Paths

Determine possible paths between schema.org classes.

Greenflare SEO Analysis Tool

Greenflare is a lightweight free and open-source SEO web crawler for Linux, Mac, and Windows, and is dedicated to delivering high quality SEO insights and analysis solutions to the world.

Bing Webmaster Tools

Leverage your dashboard for the sites you manage. Get a summary view of how well your site is performing and identify what needs emphasis

Bulk DA Checker

Our tool allows you to check a domain’s Page Authority (PA), Domain Authority (DA), and spam metrics for up to 10 URLs at a time.

URL/Query Regex Builder

Add URLs and pick the domain and it will give you a functional Regex that you can copy-paste into Google Analytics or Search Console.

How the Fxck

A leading search engine optimization (SEO) podcast. Subscribe to get weekly expert interviews, strategy deep-dives, and daily-use templates to help you develop and execute an organic marketing strategy. Our content is designed to make you a faster executor; a better strategist; and a more consistent marketer.

Search Off the Record

Search Off the Record takes you behind the scenes of Google Search and its inner workings! In each episode, the folks from the Search Relations team will give you background info on the decision-making behind launches, feature prioritization in Search Console, and the projects Google Search teams are working on.