Resources on Marketing

My Life in Advertising and Scientific Advertising

"My Life in Advertising" and "Scientific Advertising" are two classic books written by Claude C. Hopkins, a pioneering advertiser and marketing expert. "My Life in Advertising" is a memoir that chronicles Hopkins' career in the advertising industry, including his successful campaigns for brands such as Quaker Oats and Gold Dust Washing Powder.

Hooked

"Hooked: How to Build Habit-Forming Products” by Nir Eyal delves into the psychology of user behavior, providing a framework for creating products that keep users engaged and coming back.

Killing Marketing

“Killing Marketing: How Innovative Businesses Are Turning Marketing Cost into Profit” by Joe Pulizzi and Robert Rose proposes a transformative approach to marketing, advocating for a content-driven strategy that generates revenue and engages customers.

Contagious: Why Things Catch On

“Contagious: Why Things Catch On” by Jonah Berger reveals the key principles behind why certain products and ideas go viral, providing valuable insights for anyone looking to increase their impact.

The 1-Page Marketing Plan

“The 1-Page Marketing Plan: Get New Customers, Make More Money, and Stand Out from the Crowd” by Allan Dib offers a simple, actionable approach to creating a comprehensive marketing plan on a single page.

They Ask, You Answer

“They Ask, You Answer” by Marcus Sheridan provides a practical guide to content marketing by focusing on answering customer questions and building trust through valuable content.

Marketing 4.0: Moving from Traditional to Digital

“Marketing 4.0: Moving from Traditional to Digital” by Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan provides a framework for understanding and implementing digital marketing strategies to engage customers in the modern era.

The Copywriter

“The Copywriter” by Peter Temple is a comprehensive guide that explores the techniques and strategies for writing persuasive and effective copy, essential for anyone looking to improve their writing skills.

Selling the Invisible: A Field Guide to Modern Marketing

“Selling the Invisible: A Field Guide to Modern Marketing” by Harry Beckwith provides essential strategies for effectively marketing and selling services by understanding customer perceptions and building strong relationships.

80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More

“80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More” by Perry Marshall reveals how to apply the Pareto Principle to boost efficiency and profitability in sales and marketing.

How Brands Grow: What Marketers Don't Know

“How Brands Grow: What Marketers Don’t Know” by Byron Sharp provides data-driven insights that challenge traditional marketing theories, offering a practical framework for achieving brand growth through market penetration.

Ogilvy on Advertising

“Ogilvy on Advertising” by David Ogilvy is an essential guide to effective advertising, filled with timeless principles and insights from one of the industry’s most influential figures.

Hegarty on Advertising

“Hegarty on Advertising: Turning Intelligence into Magic” by John Hegarty offers a captivating blend of personal insights and industry wisdom from one of advertising’s most creative minds.

Content Inc.

“Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses” by Joe Pulizzi provides a strategic guide for building a business around content creation and audience engagement.

Unleash Your Ambition

Unleash Your Ambition with Stacie Walker is the #1 podcast designed to help driven entrepreneurs raise their standards, speak their truth, unleash their brilliance, and elevate their lives.

Best Story Wins

Each episode features a conversation with industry leaders about how they win the hearts and minds of their customers and build world-class brands. You’ll learn about their success stories and failures, as well as strategies and tactics for how to take your own marketing efforts to the next level.

The Marketing Book

Weekly interviews with authors of new marketing and sales books. Named by LinkedIn and Forbes as one of the top marketing and sales podcasts. Hosted by Douglas Burdett, a marketing agency principal, former artillery officer, Madison Avenue ad man, and stand-up comedian.

The Update

In this video series, Google leaders and industry experts share insights that businesses need to know now. What are the latest trends? How are companies adapting? Join us each week as we discuss the latest data, new products, and marketing strategies.

The Unmarketing Podcast

Business is built on relationships, so make building them your business. Discussions centered around authenticity, integrity and community served with a side of sarcasm. Hosted by Scott and Alison Stratten.

Online Marketing Made Easy

Ever wish you had a business mentor with over a decade of experience whispering success secrets in your ear? That’s exactly what you’ll get when you tune into the top-ranked Online Marketing Made Easy Podcast with your host, 9 to 5er turned CEO of a multi-million dollar business, Amy Porterfield.

Marketing School

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or an established business, learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing tactics that work today.

Marketing Over Coffee

Marketing over coffee is a weekly discussion of what's new in marketing with John Wall and Christopher Penn

Beyond 8 Figures

Listen to the honest conversations about starting and scaling businesses to $10M and beyond, the realities of being a modern-day entrepreneur, advice for practicing deliberate entrepreneurship, and more!

Everybody Hates Marketers

Everyone Hates Marketers is the only podcast for people sick of marketing bullsh*t. It's reached 1M+ downloads in less than four years.

The Marketing Starter Podcast

The Marketing Starter Podcast is a show for business pioneers where we interview thought leaders from around the world and discuss innovative topics on how to kick-start your marketing efforts and become a more savvy marketer.

The Jam Sessions

The Jam Sessions is the official Rock Content podcast and full immersion in marketing. We bring the most innovative minds in the marketing world to talk ideas, tips, tricks and strategies to make you become an indispensable marketer.

Marketing Matters

Airs on Business Radio, SiriusXM Channel 132 Wednesdays at 5pm ET. Hosted by Wharton Professors Barbara Kahn and Americus Reed. Tune in for Marketing news and interviews with leading CMOs.

Content Matterz

Entrepreneurs often need help communicating their story. That’s where the Content Matterz Podcast comes in! Short snippet episodes giving you ideas, inspiration, and marketing tips.

2024 State of Marketing Survey Results

The results are in! Marketing professionals from around the world provided feedback in our yearly state of marketing survey. Categories included Marketing & Organization Priorities, Content Marketing, Social Media, SEO, Email, ABM, and general website.

Email Marketing Best Practices

Email marketing best practice guide for anyone looking to build or send marketing email as a way to communicate to a list of contacts through any system, including paid media, marketing automation, an email service provider, or your personal email account.

User Personas

User personas are fictional characters that represent a brand's ideal customer. They are used in marketing to help businesses better understand and target their audience. By creating detailed profiles of these personas, businesses can tailor their messaging, product offerings, and overall marketing strategy to better appeal to their target customer.

Starting a Career in Digital Marketing: A Comprehensive Guide

Discover the essential steps and skills needed to launch a successful career in digital marketing. This in-depth guide covers the industry, job opportunities, and the education and training required to succeed.

Understanding SEO in Digital Marketing

If you're looking to improve your online visibility and drive more traffic to your website, you've probably come across the term SEO. SEO, or search engine optimization, is a critical component of digital marketing that can help you rank higher in search engine results pages (SERPs).

User Personas Template

User personas are fictional characters that represent your ideal customers based on research and data. They are essential tools for sales and marketing, as they help companies understand their target audience on a deeper level. By creating user personas, companies are able to create more targeted, personalized, and effective marketing campaigns.

Marketing Plan Template

Marketing plan template to help you plan and build your marketing strategy, targeting, branding, and content.

12 Month Content Calendar Template

A 12-month marketing content calendar template to help you plan your content throughout the year.

Fundamentals of Digital Marketing

A free, self-paced online course offered by Google that covers various aspects of digital marketing, including SEO, SEM, display advertising, social media marketing, mobile marketing, email marketing, and analytics. The course is divided into 26 modules and is estimated to take approximately 40 hours to complete. Upon completion, participants receive a certificate from Google.

Learn Digital Marketing Concepts

From acquisition and engagement to conversion and metrics, learn the basics of the Marketo platform, and test your knowledge after each short session!

Become a Digital Marketing Specialist

Use your analytical and tactical skills to help grow and develop new opportunities for businesses as a digital marketing specialist. From marketing plans and content strategy to SEO and analytics, this path guides you through the best practices and principles of digital marketing.

Promote a business with content

Take our free course to learn how to promote your business by using the power of content. Find out how tools like social media, video, and content marketing can help businesses get noticed and connect with more customers online.

Promote a Business With Online Advertising

We'll tell you how to create a successful advertising and marketing strategy, and explain how email marketing, video and display ads can help you reach and attract more of the right customers.

Inbound Course: Get Certified in the Inbound Methodology

Learn the inbound methodology and the flywheel as a core part of any inbound business