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On Digital Marketing

Advertising

  • Microsoft Advertising Certification

    Learn how Microsoft Advertising works. Our PPC advertising courses cover everything you need to know to become a Microsoft Advertising Certified Professional. We’ll guide you through the fundamentals of search engine marketing, from starting your first search advertising campaign to optimization and... Read More

    Certification | Microsoft

  • Ads Certification Course

    The Google Ads certification is a professional accreditation that Google offers to individuals who demonstrate proficiency in basic and advanced aspects of Google Ads. A Google Ads certification allows individuals to demonstrate that Google recognizes them as an expert in online advertising. You can... Read More

    Certification | Google

Analytics

  • Google Analytics for Beginners

    Google Analytics for Beginners shows new users how to create an account, implement tracking code, and set up data filters. You'll learn how to navigate the Google Analytics interface and reports, and set up dashboards and shortcuts. The course will also demonstrate how to analyze basic Audience, Acq... Read More

    Certification | Google

  • Advanced Google Analytics

    Advanced Google Analytics walks you through how data gets collected and processed into readable reports. You'll learn how to use configurations like Custom Dimensions, Custom Metrics, and Event Tracking to collect data that's specific to your business. The course will also demonstrate more advanced... Read More

    Certification | Google

  • Tag Manager Fundamentals

    Managing multiple analytics and marketing tags for your site can be a challenge. Redundant or incorrect tags can distort data measurement and reduce your site performance. In this self-paced course, you'll learn how Google Tag Manager can simplify the tag implementation and management process for ma... Read More

    Certification | Google

  • Analytics Individual Qualification

    The Google Analytics Individual Qualification (IQ) is a demonstration of proficiency in Google Analytics that is available to any individual who has passed the Google Analytics assessment. Qualified users will be effective at leveraging Google Analytics within their organizations and at helping othe... Read More

    Certification | Google

Content Marketing

  • Content Marketing Certification Course

    Completing this course will help you: Learn a content creation framework for producing effective content on a consistent basis Create and repurpose content that both humans and search engines will love Become a stronger, leaner, and more strategic content marketer

    Certification | Hubspot

  • Get Started With Content Marketing

    Content marketing is a great way to build trust and increase site traffic. In this topic, you'll learn how to write for online audiences, organise production and promotion, choose the right format based on your content, and track your content marketing success.

    Certification | Google

Email Marketing

  • Connect through email

    Email marketing is a great way to connect and stay in touch with your customers. From building a contact list to learning how to design emails that really stand out, this topic will teach you the basics of effective email marketing campaigns.

    Certification | Google

  • Email Marketing Certification Course

    This email marketing course will teach you how to create an email marketing strategy that grows your business, and your career. From contact management and segmentation to email deliverability and analyzing your email sends, you’ll learn how to build an email marketing strategy that is human and hel... Read More

    Certification | Hubspot

Local Listing Management

  • All Your Google My Business questions, Answered

    Google My Business is a free tool that allows you to promote your Business Profile and business website on Google Search and Maps. With your Google My Business account, you can see and connect with your customers, post updates to your Business Profile, and see how customers are interacting with your... Read More

    Informational | Google

Marketing

  • Growth-Driven Design

    In the Growth-Driven Design certification course, you’ll learn how to build and optimize a peak-performing website that delivers user value and drives business growth. This includes video training, tools, quizzes, and templates to help you develop a strategy, build a launch pad website, and implemen... Read More

    Certification | Hubspot

  • Inbound Marketing

    Discover the fundamentals of inbound, the inbound methodology and the flywheel and learn how to apply them to your business. The Inbound Certification Course teaches you how to run a successful inbound business, from marketing to sales to services.

    Certification | Hubspot

Search Engine Optimization

  • SEO Training Course by Moz

    Learn SEO tips and tricks in this SEO training course from Moz

    Certification | Moz

  • The Beginner's Guide to SEO

    Welcome to your SEO learning journey! You'll get the most out of this guide if your desire to learn search engine optimization (SEO) is exceeded only by your willingness to execute and test concepts.

    Informational | Moz

  • Search Engine Optimization (SEO) Starter Guide

    If you own, manage, monetize, or promote online content via Google Search, this guide is meant for you. You might be the owner of a growing and thriving business, the webmaster of a dozen sites, the SEO specialist in a Web agency or a DIY SEO ninja passionate about the mechanics of Search : this gui... Read More

    Informational | Google

Social Media

  • LinkedIn Advertising

    Course overview This series will go over all the information you need to create campaigns and start advertising on LinkedIn.

    Informational | Linkedin

  • Twitter Basics

    Build your brand with Twitter for Business Twitter is where people go to discover something new and see what's happening in the world. It's the perfect place for brands to launch new products and connect to what's happening. Use these key resources to build and strengthen your presence on the platfo... Read More

    Informational | Twitter

  • Facebook Blueprint Course

    Learn new marketing skills with free online courses. Explore self-paced and step-by-step tutorials that can help you build your digital marketing knowledge and bring your business online.

    Certification | Facebook

  • Learn With Facebook Blueprint

    Informational | Facebook

  • Get noticed with social media

    Everyone's on social media, so it makes sense for your business to be there too. Take advantage of popular social media networks by understanding why you need to be there, joining the right social media sites and growing your presence by engaging with your networks.

    Certification | Google

  • Facebook Certified Digital Marketing Associate

    Associate level exam covering foundational advertising concepts on Facebook, Instagram and Messenger.

    Certification | Facebook

  • Facebook Certified Media Planning Professional

    This exam measures your competency in designing an end-to-end Facebook marketing strategy that aligns to business goals and complements a holistic marketing plan.

    Certification | Facebook

  • Facebook Certified Media Buying Professional

    This exam identifies candidates who possess advanced competency in the skills, tools, advertising policies, and best practices required to buy ads on Facebook, Instagram and Messenger.

    Certification | Facebook

  • Facebook Certified Ads Product Developer I

    This certification measures competency in the technical implementation of marketing solutions. The certification consists of two required parts: a multiple choice exam (500-101) and a coding exercise (500-201).

    Certification | Facebook

  • Twitter Flight School

    Earn the Twitter Flight School Video Badge by scoring 80% or higher on the Video Badge Assessment. You can test your knowledge by attempting the assessment now or after reviewing the Flight School Video Badge training courses.

    Informational | Twitter

  • YouTube Certified courses

    YouTube Certified is a series of courses designed to help eligible creators and partners use advanced YouTube systems and tools.

    Certification | Google