Resources on Analytics

2024 State of Marketing Survey Results

The results are in! Marketing professionals from around the world provided feedback in our yearly state of marketing survey. Categories included Marketing & Organization Priorities, Content Marketing, Social Media, SEO, Email, ABM, and general website.

Google Analytics Demo Account

The Google Analytics demo account is a fully functional Google Analytics account that any Google user can access. It contains one Universal Analytics property and two Google Analytics 4 properties. The demo account is a great way to look at real business data and experiment with Google Analytics features.

Google Campaign URL Builder

This tool allows you to easily add campaign parameters to URLs so you can track Custom Campaigns in Google Analytics.

Marketing Plan Template

Marketing plan template to help you plan and build your marketing strategy, targeting, branding, and content.

URL/Query Regex Builder

Add URLs and pick the domain and it will give you a functional Regex that you can copy-paste into Google Analytics or Search Console.

Social Media Growth Tracker Template

Track social media growth tracker for tracking per month or year.

Social Media Engagement Tracker Template

Track all your social media posts and engagement metrics.

Go Further with Your Google Analytics Data (GA4)

Get even more from your Google Analytics data! Find out how to control the data you collect, combine data from other sources, and learn about your options if you need enterprise Analytics features.

Measure Your Marketing with Google Analytics (GA4)

Find out how Google Analytics can give you the insights you need to help meet your marketing objectives. Learn key measurement features in Analytics that can show the effectiveness of your online marketing efforts and help you get more return.

Use Google Analytics to Meet Your Business Objectives (GA4)

Find out how the latest generation of Google Analytics can take your measurement strategy to the next level. Learn how to set up an Analytics account and gain the insights you need to meet your business objectives.

Discover the Next Generation of Google Analytics (GA4)

Find out how the latest generation of Google Analytics can take your measurement strategy to the next level, and learn how to set up a Google Analytics 4 property for your business.

Reporting and Analytics for LinkedIn Ads

Are you struggling each time you face the numbers? Wondering how to base your decisions on metrics? This course is great if you’re new to LinkedIn reporting tools or you want to improve your campaign analytics skills with tips and best practices. The course's main goal is to help you get the most ROI for your ad spend.

Understand Customers Needs and Online Behaviors

With just some basic web analytics skills, businesses can easily measure how well their online marketing is working and get even better results. Start our free course to find out how you can easily measure your activity and understand customer needs and their online behaviours.