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Resources on Social Media

Books

Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World

Book

Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World

In “Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World,” Gary Vaynerchuk presents a strategic approach to social media marketing that emphasizes giving value to your audience before making direct requests. Using a boxing analogy, he guides businesses on effectively engaging followers and crafting compelling, platform-specific content.

Social Media

Courses

Social Media Marketing Professional Certificate

Course

Social Media Marketing Professional Certificate

Gain a competitive edge with job-ready skills, and start your career in social media marketing with a Meta Social Media Marketing Professional Certificate, hosted on Coursera.

Social Media Digital Marketing

Meta Certified Media Buying Professional

Course

Meta Certified Media Buying Professional

Meta Certified Media Buying Professionals can optimize, report on and harness tools needed to activate ad campaigns with Meta.

Advertising Social Media

Deep Dive into Social Media

Course | Beginner

Deep Dive into Social Media

An organised social media plan and strategy will go a long way in saving you time and energy. Become familiar with what social content works best, why advertising on social can be a powerful addition to your strategy, and how to measure success so that you can optimise future social content.

Social Media

Conversion Tracking

Course

Conversion Tracking

Conversion tracking allows you to track the actions a user takes after viewing or engaging with your ads on X.

Advertising Social Media

Mobile App Campaigns

Course | Intermediate

Mobile App Campaigns

This course will teach you how to drive users to download your mobile app and re-engage them to take in-app actions.

Advertising Social Media

Website Traffic & Sales Campaigns

Course | Intermediate

Website Traffic & Sales Campaigns

Learn how to effectively generate website traffic and encourage users to take action, whether that's making a purchase, subscribing to your service, or filling out a contact us form.

Advertising Social Media

X's Ads Manager Fundamentals

Course | Beginner

X's Ads Manager Fundamentals

X's Ads Manager is the all-in-one platform for activating campaigns on X. Building your competence with Ads Manager will help take your campaigns to the next level and reach your marketing objectives.

Advertising Social Media

Get Noticed with Social Media

Course | Beginner

Get Noticed with Social Media

Everyone's on social media, so it makes sense for your business to be there too. Take advantage of popular social media networks by understanding why you need to be there, joining the right social media sites and growing your presence by engaging with your networks.

Social Media

Content Marketing Certification

Course | Intermediate

Content Marketing Certification

This certification course will give you an overview of how to become an effective content marketer.

Content Marketing Social Media

Promote a business with content

Course | Beginner

Promote a business with content

Take our free course to learn how to promote your business by using the power of content. Find out how tools like social media, video, and content marketing can help businesses get noticed and connect with more customers online.

Content Marketing Social Media Marketing

Building a Full-Funnel Content Marketing Strategy on LinkedIn

Course | Intermediate

Building a Full-Funnel Content Marketing Strategy on LinkedIn

This course will help you strike a balance of organic and paid content to guide your audience through the customer journey. You’ll learn how to develop and distribute your content throughout the marketing funnel, from awareness to consideration and finally to conversion, to reach the right people at the right time and grow your business.

Content Marketing Social Media

Reporting and Analytics for LinkedIn Ads

Course | Beginner

Reporting and Analytics for LinkedIn Ads

Are you struggling each time you face the numbers? Wondering how to base your decisions on metrics? This course is great if you’re new to LinkedIn reporting tools or you want to improve your campaign analytics skills with tips and best practices. The course's main goal is to help you get the most ROI for your ad spend.

Analytics Social Media Advertising

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Using LinkedIn's Ad Targeting

Course | Beginner

Using LinkedIn's Ad Targeting

In this course, you'll learn how LinkedIn Targeting works — and how to get the most of it. You'll explore LinkedIn’s unique targeting and the important steps and best practices to tailor your ad targeting strategy for your LinkedIn campaign.

Advertising Social Media

Introduction to LinkedIn Ads

Course | Beginner

Introduction to LinkedIn Ads

This course can help you better understand LinkedIn Marketing Solutions’ paid products. When you're done, you'll be able to create an ad campaign using LinkedIn’s native targeting, measure your success in Campaign Manager, and optimize your advertising goals.

Advertising Social Media

How to advertise on LinkedIn

Course | Beginner

How to advertise on LinkedIn

Connect your brand with the world’s largest audience of active, influential professionals. These five steps demonstrate how to run a self-service ad campaign on LinkedIn using Sponsored Content, Message Ads, Dynamic Ads, and Text Ads.

Advertising Social Media

Meta Certified Community Manager

Course

Meta Certified Community Manager

This exam identifies candidates who possess the ability to build, scale and sustain an online community by utilizing community-building strategies and tools which can be applied to non-profits and interest communities, as well as brands and agencies.

Social Media Digital Marketing

YouTube Certified

Course

YouTube Certified

YouTube Certified is a series of courses designed to help eligible creators and partners use advanced YouTube systems and tools.

Digital Marketing Social Media

Documents

Document

Marketing Plan Template

Marketing plan template to help you plan and build your marketing strategy, targeting, branding, and content.

Marketing Business Digital Marketing Social Media Analytics

Document

12 Month Content Calendar Template

A 12-month marketing content calendar template to help you plan your content throughout the year.

Content Marketing Marketing Email Marketing Social Media

Document

Social Media Growth Tracker Template

Track social media growth tracker for tracking per month or year.

Social Media Analytics Digital Marketing

Document

Social Media Engagement Tracker Template

Track all your social media posts and engagement metrics.

Social Media Analytics Digital Marketing

Podcasts

Social Minds

Podcast

Social Minds

Social Minds puts you in a room with marketing’s brightest minds. We interview the world’s biggest brands, break the latest social media headlines and translate social-first trends for the layman.

Social Media

Social Pros Podcast

Podcast

Social Pros Podcast

Social Pros shines the spotlight on social media practitioners, people doing the real work for real companies. Each episode includes insights from a leading social media strategist plus current trends and ideas in the social media industry, discussed and ratified or debunked by Anna Hrach and Daniel Lemin of Convince & Convert and Erika Lovegreen of ICUC.

Social Media

Social Media Marketing Podcast

Podcast

Social Media Marketing Podcast

Publishing weekly since 2012, this show helps marketers navigate the ever changing marketing jungle with expert interviews from leading marketing pros. Join Social Media Examiner’s founder Michael Stelzner as he helps you discover new strategies and actionable tips to improve your marketing.

Social Media

Tools

Tool

Google My Business

Stand out on Google with a free Business Profile Turn people who find you on Google Search and Maps into new customers with a free Business Profile for your storefront or service area. Personalize your profile with photos, offers, posts, and more.

Business Social Media