"Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads" is a book written by Luke Sullivan, published in 2002. The book is a comprehensive guide to advertising, covering a wide range of topics including strategy, creative development, media planning, and execution. In "Hey, Whipple, Squeeze This," Sullivan provides practical advice on how to create effective advertising campaigns that connect with consumers and drive business results. He covers the entire advertising process, from research and strategy development to creative execution and media planning. Throughout the book, Sullivan uses real-world examples and case studies to illustrate his points and provides practical exercises for readers to try out. He also offers insights into the advertising industry and the role of creativity in advertising. Overall, "Hey, Whipple, Squeeze This" is a must-read for anyone interested in advertising and looking to learn more about how to create effective campaigns.
Book
Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads
Author: Luke Sullivan
ISBN-13: 978-1119164005
Other Books
View AllBook
Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability
"Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability" is a book written by Steve Krug that provides practical guidance on how to design websites that are easy for people to use. The book is based on the premise that people should be able to use websites without having to think too much about how to do so. To achieve this, Krug advocates for a common sense approach to design that focuses on simplicity, clarity, and usability.
Book
Marketing 4.0: Moving from Traditional to Digital
"Marketing 4.0: Moving from Traditional to Digital" is a book written by Philip Kotler and David F. Angelo, published in 2016. The book explores the evolution of marketing in the digital age, and offers insights into how businesses can adapt to the changing marketing landscape.
Book
Zero to One: Notes on Startups, or How to Build the Future
"Zero to One: Notes on Startups, or How to Build the Future" is a book written by Peter Thiel, published in 2014. The book is based on Thiel's experiences as a successful entrepreneur and investor, and it offers insights into how to build a successful startup.
Book
Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content
"Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content" is a book written by Ann Handley, published in 2014. The book is a comprehensive guide to creating high-quality content for a variety of platforms and audiences.