Looking For Marketing Glossary

Marketing can be a complex field, and we understand that sometimes it's hard to keep up with all the jargon. That's why we've curated a comprehensive collection of the most commonly used marketing terms and concepts. Have a definition recommendation? Send us a note.


A.I.D.A Intro AIDA is an acronym that stands for Attention, Interest, Desire, and Action. It is a marketing concept that describes a common pattern of consumer behavior in response to advertising or other forms of promotion. The idea is that an effective advertisement or promotional message will first capture the attention of the audience, then generate interest in the product or service being offered, create a desire for it, and finally motivate the audience to take some sort of action, such as making a purchase or requesting more information. By following this pattern, businesses can create more effective marketing campaigns and increase their chances of success. Read more about A.I.D.A Updated 20230214 / report an issue	AIDA is an acronym that stands for Attention, Interest, Desire, and Action. It is a marketing concept that describes a common pattern of consumer behavior in response to advertising or other forms of promotion. The idea is that an effective advertisement or promotional message will first capture the attention of the audience, then generate interest in the product or service being offered, create a desire for it, and finally motivate the audience to take some sort of action, such as making a purchase or requesting more information. By following this pattern, businesses can create more effective marketing campaigns and increase their chances of success. Read more about A.I.D.A Marketing Psychology Updated 20230214 / report an issue
Account Based Marketing (ABM) Intro Account Based Marketing (ABM) is a strategic approach to marketing that focuses on engaging with high-value accounts and customers. Unlike traditional marketing methods that aim to reach as many people as possible, ABM is all about targeting specific, high-value accounts and tailoring your marketing efforts to them. Read more about Account Based Marketing (ABM) Updated 20230214 / report an issue	Account Based Marketing (ABM) is a strategic approach to marketing that focuses on engaging with high-value accounts and customers. Unlike traditional marketing methods that aim to reach as many people as possible, ABM is all about targeting specific, high-value accounts and tailoring your marketing efforts to them. Read more about Account Based Marketing (ABM) Marketing Advertising Email Marketing Updated 20230214 / report an issue
Affiliate Marketing Intro Affiliate marketing is a type of performance-based marketing where an advertiser pays a commission to affiliates for promoting their products. The affiliate earns money by promoting the advertiser's products and driving sales through their unique affiliate link. This link contains a code that tracks sales and commissions, so the affiliate can receive payment for their efforts. Read more about Affiliate Marketing Updated 20230214 / report an issue	Affiliate marketing is a type of performance-based marketing where an advertiser pays a commission to affiliates for promoting their products. The affiliate earns money by promoting the advertiser's products and driving sales through their unique affiliate link. This link contains a code that tracks sales and commissions, so the affiliate can receive payment for their efforts. Read more about Affiliate Marketing Advertising Marketing Updated 20230214 / report an issue


Buyer (User) Persona Intro A summary of your ideal buyer, based on market research, data, and hypothesis. The representation helps marketers define their ideal audience and helps salespeople determine lead quality. Read more about Buyer (User) Persona Updated 20230208 / report an issue	A summary of your ideal buyer, based on market research, data, and hypothesis. The representation helps marketers define their ideal audience and helps salespeople determine lead quality. Read more about Buyer (User) Persona Marketing Business Digital Marketing Updated 20230208 / report an issue

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Demand-Side Platform (DSP) Intro A DSP is a software platform that allows businesses to manage multiple ad campaigns across various networks and exchanges, with the goal of achieving maximum efficiency and results. By using a DSP, advertisers can bid on and purchase ad impressions in real-time, allowing them to reach their target audience at the right place and time. Read more about Demand-Side Platform (DSP) Updated 20230214 / report an issue	A DSP is a software platform that allows businesses to manage multiple ad campaigns across various networks and exchanges, with the goal of achieving maximum efficiency and results. By using a DSP, advertisers can bid on and purchase ad impressions in real-time, allowing them to reach their target audience at the right place and time. Read more about Demand-Side Platform (DSP) Advertising Digital Marketing Updated 20230214 / report an issue
Demographics Intro In marketing, demographics refer to the statistical characteristics of a population, such as age, gender, income, education level, and geographic location. These characteristics are used to group individuals into specific categories, which can be useful for identifying potential customers and understanding their needs and preferences. Demographics are often used in market research and targeting, as they provide valuable insights into the makeup of a particular market and can help companies tailor their products and marketing messages to specific groups of consumers. Read more about Demographics Updated 20230104 / report an issue	In marketing, demographics refer to the statistical characteristics of a population, such as age, gender, income, education level, and geographic location. These characteristics are used to group individuals into specific categories, which can be useful for identifying potential customers and understanding their needs and preferences. Demographics are often used in market research and targeting, as they provide valuable insights into the makeup of a particular market and can help companies tailor their products and marketing messages to specific groups of consumers. Read more about Demographics Advertising Digital Marketing Marketing Business Sales Updated 20230104 / report an issue
Digital Marketing (Online Marketing) Intro Digital marketing, also known as online marketing, is the use of digital technologies to promote and sell products or services. This includes a wide range of tactics, such as email marketing, social media marketing, search engine optimization, and pay-per-click advertising. Digital marketing allows companies to reach customers where they are, and to target specific audiences with customized messages. It is an effective way for companies to engage with their customers and to build brand awareness in the digital age. Read more about Digital Marketing (Online Marketing) Updated 20230131 / report an issue	Digital marketing, also known as online marketing, is the use of digital technologies to promote and sell products or services. This includes a wide range of tactics, such as email marketing, social media marketing, search engine optimization, and pay-per-click advertising. Digital marketing allows companies to reach customers where they are, and to target specific audiences with customized messages. It is an effective way for companies to engage with their customers and to build brand awareness in the digital age. Read more about Digital Marketing (Online Marketing) Digital Marketing Updated 20230131 / report an issue
Direct Competition Intro In marketing, direct competition refers to the competition between companies that offer similar products or services to the same target market. These companies are considered to be direct competitors because they are competing for the same customers and their products or services are substitutes for one another. Direct competition is an important concept in marketing because it helps companies to understand the market and develop strategies to differentiate themselves from their competitors. This can include things like pricing, branding, and product development. Read more about Direct Competition Updated 20230104 / report an issue	In marketing, direct competition refers to the competition between companies that offer similar products or services to the same target market. These companies are considered to be direct competitors because they are competing for the same customers and their products or services are substitutes for one another. Direct competition is an important concept in marketing because it helps companies to understand the market and develop strategies to differentiate themselves from their competitors. This can include things like pricing, branding, and product development. Read more about Direct Competition Product Marketing Business Sales Marketing Updated 20230104 / report an issue
Direct Mail Intro Direct mail is a type of marketing where businesses send physical promotional materials, such as advertisements, to potential customers through the mail. This can include items like postcards, letters, catalogs, and other types of promotional materials. Direct mail is typically targeted to specific groups of customers based on factors like location, demographics, and previous purchasing behavior. The goal of direct mail is to encourage recipients to take a specific action, such as visiting a store or website, making a purchase, or signing up for a newsletter. Read more about Direct Mail Updated 20230104 / report an issue	Direct mail is a type of marketing where businesses send physical promotional materials, such as advertisements, to potential customers through the mail. This can include items like postcards, letters, catalogs, and other types of promotional materials. Direct mail is typically targeted to specific groups of customers based on factors like location, demographics, and previous purchasing behavior. The goal of direct mail is to encourage recipients to take a specific action, such as visiting a store or website, making a purchase, or signing up for a newsletter. Read more about Direct Mail Marketing Graphic Design Updated 20230104 / report an issue
Direct Marketing Intro Direct marketing is a form of advertising where businesses communicate directly with potential customers through a variety of channels, such as email, text messages, social media, websites, and phone calls. This type of marketing is designed to be personalized and targeted to individual customers, with the goal of generating a direct response or action from the recipient. Unlike more general forms of advertising, such as television or print ads, direct marketing is designed to be highly specific and targeted to a specific group of customers. This allows businesses to target their marketing efforts and measure the effectiveness of their campaigns more accurately. Read more about Direct Marketing Updated 20230104 / report an issue	Direct marketing is a form of advertising where businesses communicate directly with potential customers through a variety of channels, such as email, text messages, social media, websites, and phone calls. This type of marketing is designed to be personalized and targeted to individual customers, with the goal of generating a direct response or action from the recipient. Unlike more general forms of advertising, such as television or print ads, direct marketing is designed to be highly specific and targeted to a specific group of customers. This allows businesses to target their marketing efforts and measure the effectiveness of their campaigns more accurately. Read more about Direct Marketing Advertising Marketing Email Marketing Social Media Digital Marketing Updated 20230104 / report an issue
Display Advertising Intro Display advertising is a form of online advertising that uses images and text to promote a business's products or services. Display ads can appear on a variety of websites and platforms, including social media, news sites, and blogs. Read more about Display Advertising Updated 20230214 / report an issue	Display advertising is a form of online advertising that uses images and text to promote a business's products or services. Display ads can appear on a variety of websites and platforms, including social media, news sites, and blogs. Read more about Display Advertising Advertising Digital Marketing Marketing Updated 20230214 / report an issue


Email Service Provider (ESP) Intro An email service provider (ESP) is a web-based application that allows you to create and manage email campaigns. It provides email marketing automation tools, including subscriber list management, campaign creation, and email templates, and tracks campaign performance with analytics. Read more about Email Service Provider (ESP) Updated 20230214 / report an issue	An email service provider (ESP) is a web-based application that allows you to create and manage email campaigns. It provides email marketing automation tools, including subscriber list management, campaign creation, and email templates, and tracks campaign performance with analytics. Read more about Email Service Provider (ESP) Email Marketing Digital Marketing Updated 20230214 / report an issue
Engagement Rate Intro Engagement rate is a metric that is used to measure the level of interaction and involvement that a marketing campaign or piece of content is able to generate from its target audience. It is typically calculated by dividing the number of likes, comments, shares, or other types of interactions by the number of followers or impressions, and then multiplying that number by 100 to express it as a percentage. Read more about Engagement Rate Updated 20230208 / report an issue	Engagement rate is a metric that is used to measure the level of interaction and involvement that a marketing campaign or piece of content is able to generate from its target audience. It is typically calculated by dividing the number of likes, comments, shares, or other types of interactions by the number of followers or impressions, and then multiplying that number by 100 to express it as a percentage. Read more about Engagement Rate Advertising Analytics Digital Marketing Marketing Updated 20230208 / report an issue

Email Service Provider (ESP)

Intro: An email service provider (ESP) is a web-based application that allows you to create and manage email campaigns. It provides email marketing automation tools, including subscriber list management, campaign creation, and email templates, and tracks campaign performance with analytics. Read more about Email Service Provider (ESP)
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Engagement Rate

Intro: Engagement rate is a metric that is used to measure the level of interaction and involvement that a marketing campaign or piece of content is able to generate from its target audience. It is typically calculated by dividing the number of likes, comments, shares, or other types of interactions by the number of followers or impressions, and then multiplying that number by 100 to express it as a percentage. Read more about Engagement Rate
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Google Analytics 4 (GA4) Intro Google Analytics 4 (GA4) is the latest innovation in web analytics and is rapidly becoming the go-to solution for businesses looking to gain insights into their online presence. GA4 offers a range of powerful features and benefits that make it an attractive choice for businesses of all sizes. Read more about Google Analytics 4 (GA4) Updated 20230214 / report an issue	Google Analytics 4 (GA4) is the latest innovation in web analytics and is rapidly becoming the go-to solution for businesses looking to gain insights into their online presence. GA4 offers a range of powerful features and benefits that make it an attractive choice for businesses of all sizes. Read more about Google Analytics 4 (GA4) Analytics Digital Marketing Updated 20230214 / report an issue

Google Analytics 4 (GA4)

Intro: Google Analytics 4 (GA4) is the latest innovation in web analytics and is rapidly becoming the go-to solution for businesses looking to gain insights into their online presence. GA4 offers a range of powerful features and benefits that make it an attractive choice for businesses of all sizes. Read more about Google Analytics 4 (GA4)
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Ideal Customer Profile (ICP) Intro In the world of marketing and sales, the ability to effectively target your audience is crucial to success. The ideal customer profile, or ICP, is a comprehensive understanding of your ideal customer that is used to guide your marketing and sales efforts. This profile includes information such as demographics, behaviors, motivations, and goals, allowing you to tailor your messages and offerings to better resonate with your target audience. Read more about Ideal Customer Profile (ICP) Updated 20230208 / report an issue	In the world of marketing and sales, the ability to effectively target your audience is crucial to success. The ideal customer profile, or ICP, is a comprehensive understanding of your ideal customer that is used to guide your marketing and sales efforts. This profile includes information such as demographics, behaviors, motivations, and goals, allowing you to tailor your messages and offerings to better resonate with your target audience. Read more about Ideal Customer Profile (ICP) Business Sales Advertising Marketing Updated 20230208 / report an issue
Inbound Marketing Intro Inbound marketing is a type of marketing strategy that focuses on attracting, engaging, and delighting customers through relevant and valuable content and experiences. It is designed to draw potential customers in, rather than actively reaching out to them like traditional outbound marketing methods such as cold calling and advertising. Read more about Inbound Marketing Updated 20230208 / report an issue	Inbound marketing is a type of marketing strategy that focuses on attracting, engaging, and delighting customers through relevant and valuable content and experiences. It is designed to draw potential customers in, rather than actively reaching out to them like traditional outbound marketing methods such as cold calling and advertising. Read more about Inbound Marketing Marketing Content Marketing Updated 20230208 / report an issue

Ideal Customer Profile (ICP)

Intro: In the world of marketing and sales, the ability to effectively target your audience is crucial to success. The ideal customer profile, or ICP, is a comprehensive understanding of your ideal customer that is used to guide your marketing and sales efforts. This profile includes information such as demographics, behaviors, motivations, and goals, allowing you to tailor your messages and offerings to better resonate with your target audience. Read more about Ideal Customer Profile (ICP)
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Inbound Marketing

Intro: Inbound marketing is a type of marketing strategy that focuses on attracting, engaging, and delighting customers through relevant and valuable content and experiences. It is designed to draw potential customers in, rather than actively reaching out to them like traditional outbound marketing methods such as cold calling and advertising. Read more about Inbound Marketing
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Key Performance Indicator (KPI) Intro Key Performance Indicators (KPIs) are metrics used to measure the success of a business or a specific aspect of its operations. They are essential tools for decision making, as they provide insights into the health of a business and help identify areas for improvement. Read more about Key Performance Indicator (KPI) Updated 20230209 / report an issue	Key Performance Indicators (KPIs) are metrics used to measure the success of a business or a specific aspect of its operations. They are essential tools for decision making, as they provide insights into the health of a business and help identify areas for improvement. Read more about Key Performance Indicator (KPI) Advertising Analytics Marketing Digital Marketing Updated 20230209 / report an issue
Key Results Areas (KRAs) Intro Key Results Areas (KRAs) are specific, measurable goals that organizations set to track progress and drive results. They are a critical component of effective business planning and decision making, as they provide a clear understanding of what success looks like for an organization. Read more about Key Results Areas (KRAs) Updated 20230209 / report an issue	Key Results Areas (KRAs) are specific, measurable goals that organizations set to track progress and drive results. They are a critical component of effective business planning and decision making, as they provide a clear understanding of what success looks like for an organization. Read more about Key Results Areas (KRAs) Business Marketing Analytics Updated 20230209 / report an issue

Key Performance Indicator (KPI)

Intro: Key Performance Indicators (KPIs) are metrics used to measure the success of a business or a specific aspect of its operations. They are essential tools for decision making, as they provide insights into the health of a business and help identify areas for improvement. Read more about Key Performance Indicator (KPI)
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Key Results Areas (KRAs)

Intro: Key Results Areas (KRAs) are specific, measurable goals that organizations set to track progress and drive results. They are a critical component of effective business planning and decision making, as they provide a clear understanding of what success looks like for an organization. Read more about Key Results Areas (KRAs)
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Lead Intro A lead is defined as an individual or organization that has shown interest in your product or service through some form of engagement, such as filling out a contact form on your website or attending one of your webinars. This initial interest is the first step towards building a relationship with the lead and turning them into a customer. Read more about Lead Updated 20230208 / report an issue	A lead is defined as an individual or organization that has shown interest in your product or service through some form of engagement, such as filling out a contact form on your website or attending one of your webinars. This initial interest is the first step towards building a relationship with the lead and turning them into a customer. Read more about Lead Sales Marketing Updated 20230208 / report an issue
Lead Generation Intro Lead generation is the process of identifying and cultivating potential customers for a business's products or services. In marketing, lead generation involves creating and nurturing relationships with potential customers, with the goal of eventually converting them into paying customers. This can be done through a variety of methods, such as email marketing, social media marketing, content marketing, and search engine optimization (SEO). The goal of lead generation is to generate a list of qualified leads that can be pursued by a sales team, with the ultimate goal of driving revenue for the business. Read more about Lead Generation Updated 20230915 / report an issue	Lead generation is the process of identifying and cultivating potential customers for a business's products or services. In marketing, lead generation involves creating and nurturing relationships with potential customers, with the goal of eventually converting them into paying customers. This can be done through a variety of methods, such as email marketing, social media marketing, content marketing, and search engine optimization (SEO). The goal of lead generation is to generate a list of qualified leads that can be pursued by a sales team, with the ultimate goal of driving revenue for the business. Read more about Lead Generation Marketing Business Digital Marketing Updated 20230915 / report an issue
Lead Nurturing Intro Lead nurturing is the process of building and maintaining relationships with potential customers, with the goal of eventually converting them into paying customers. In marketing, lead nurturing involves providing valuable and relevant content to potential customers at various stages of the sales funnel, in order to move them closer to a purchase decision. Read more about Lead Nurturing Updated 20230209 / report an issue	Lead nurturing is the process of building and maintaining relationships with potential customers, with the goal of eventually converting them into paying customers. In marketing, lead nurturing involves providing valuable and relevant content to potential customers at various stages of the sales funnel, in order to move them closer to a purchase decision. Read more about Lead Nurturing Marketing Business Updated 20230209 / report an issue
Lead Qualification Intro Lead qualification is the process of identifying which leads are most likely to convert into paying customers. In marketing, lead qualification involves evaluating the characteristics of a lead, such as their need for the product or service, their budget, their decision-making authority, and their readiness to make a purchase. By evaluating these factors, businesses can determine which leads are most likely to close, and focus their sales efforts on those leads. Lead qualification helps businesses to prioritize their sales efforts and allocate their resources more efficiently, by focusing on leads that are most likely to convert. It can also help businesses to identify potential challenges or objections that a lead may have, and address those issues early on in the sales process. Read more about Lead Qualification Updated 20230209 / report an issue	Lead qualification is the process of identifying which leads are most likely to convert into paying customers. In marketing, lead qualification involves evaluating the characteristics of a lead, such as their need for the product or service, their budget, their decision-making authority, and their readiness to make a purchase. By evaluating these factors, businesses can determine which leads are most likely to close, and focus their sales efforts on those leads. Lead qualification helps businesses to prioritize their sales efforts and allocate their resources more efficiently, by focusing on leads that are most likely to convert. It can also help businesses to identify potential challenges or objections that a lead may have, and address those issues early on in the sales process. Read more about Lead Qualification Business Marketing Updated 20230209 / report an issue
Lifetime Customer Value (LTV) Intro Lifetime customer value (LTV) is a marketing metric that represents the total value that a customer is expected to generate for a business over the course of their relationship with the company. It is typically calculated by multiplying the average purchase value by the number of purchases per year, and then multiplying that number by the average customer lifespan. Read more about Lifetime Customer Value (LTV) Updated 20230208 / report an issue	Lifetime customer value (LTV) is a marketing metric that represents the total value that a customer is expected to generate for a business over the course of their relationship with the company. It is typically calculated by multiplying the average purchase value by the number of purchases per year, and then multiplying that number by the average customer lifespan. Read more about Lifetime Customer Value (LTV) Business Marketing Updated 20230208 / report an issue
Long-Tail Keyword Intro Long-tail keywords are specific, multi-word phrases that are more targeted and less competitive than traditional, short keywords. They help improve search engine rankings, attract the right audience, and focus marketing efforts where they'll have the most impact. By using keyword research tools, digital marketers can find the right long-tail keywords for their business and incorporate them into their SEO strategy for maximum results. Read more about Long-Tail Keyword Updated 20230208 / report an issue	Long-tail keywords are specific, multi-word phrases that are more targeted and less competitive than traditional, short keywords. They help improve search engine rankings, attract the right audience, and focus marketing efforts where they'll have the most impact. By using keyword research tools, digital marketers can find the right long-tail keywords for their business and incorporate them into their SEO strategy for maximum results. Read more about Long-Tail Keyword SEO Digital Marketing Updated 20230208 / report an issue


Marketing Plan Intro A marketing plan is a comprehensive roadmap for your marketing efforts. It outlines your goals, strategies, tactics, and budget for a set period of time, typically one year. A strong marketing plan is the cornerstone of a successful marketing strategy and helps ensure that your efforts are aligned with your overall business goals. Read more about Marketing Plan Updated 20230214 / report an issue	A marketing plan is a comprehensive roadmap for your marketing efforts. It outlines your goals, strategies, tactics, and budget for a set period of time, typically one year. A strong marketing plan is the cornerstone of a successful marketing strategy and helps ensure that your efforts are aligned with your overall business goals. Read more about Marketing Plan Business Marketing Updated 20230214 / report an issue
Marketing Qualified Lead (MQL) Intro A marketing qualified lead (MQL) is a potential customer who has demonstrated interest in a company's products or services and meets certain criteria that make them more likely to become a paying customer. MQLs are typically identified and tracked by marketing teams as part of their lead generation efforts. Read more about Marketing Qualified Lead (MQL) Updated 20230208 / report an issue	A marketing qualified lead (MQL) is a potential customer who has demonstrated interest in a company's products or services and meets certain criteria that make them more likely to become a paying customer. MQLs are typically identified and tracked by marketing teams as part of their lead generation efforts. Read more about Marketing Qualified Lead (MQL) Sales Marketing Analytics Updated 20230208 / report an issue
Monthly Recurring Revenue (MRR) Intro Monthly Recurring Revenue (MRR) is a financial metric that measures the amount of predictable revenue that a business generates each month from its subscription-based products or services. MRR is important for businesses that rely on recurring revenue streams, as it helps them to forecast future revenue and make informed business decisions. Read more about Monthly Recurring Revenue (MRR) Updated 20230208 / report an issue	Monthly Recurring Revenue (MRR) is a financial metric that measures the amount of predictable revenue that a business generates each month from its subscription-based products or services. MRR is important for businesses that rely on recurring revenue streams, as it helps them to forecast future revenue and make informed business decisions. Read more about Monthly Recurring Revenue (MRR) Business Sales Updated 20230208 / report an issue


Paid Media Intro Paid media offers businesses a variety of benefits, including increased visibility, better targeting, measurable results, and cost-effectiveness. By leveraging paid search, social media advertising, display advertising, and sponsored content, businesses can reach new audiences, increase brand awareness, and ultimately drive more conversions. Read more about Paid Media Updated 20230214 / report an issue	Paid media offers businesses a variety of benefits, including increased visibility, better targeting, measurable results, and cost-effectiveness. By leveraging paid search, social media advertising, display advertising, and sponsored content, businesses can reach new audiences, increase brand awareness, and ultimately drive more conversions. Read more about Paid Media Advertising Digital Marketing Marketing Updated 20230214 / report an issue
Pay Per Click (PPC) Intro Pay-Per-Click (PPC) is a digital advertising model in which advertisers pay a fee each time one of their ads is clicked. PPC is a way of buying visits to your site, rather than attempting to "earn" those visits organically. Read more about Pay Per Click (PPC) Updated 20230214 / report an issue	Pay-Per-Click (PPC) is a digital advertising model in which advertisers pay a fee each time one of their ads is clicked. PPC is a way of buying visits to your site, rather than attempting to "earn" those visits organically. Read more about Pay Per Click (PPC) Advertising Digital Marketing Updated 20230214 / report an issue
Public Relations (PR) Intro Public relations (PR) is the practice of managing the spread of information between an organization and its stakeholders. In marketing, PR involves creating and maintaining relationships with the media, in order to promote a positive image of the business and its products or services. PR can be an effective way for businesses to reach their target audience and build brand awareness. PR can involve a variety of activities, such as press releases, media relations, social media management, and events. The goal of PR is to shape public perception of a business and its products or services, and to build and maintain a positive reputation for the business. Read more about Public Relations (PR) Updated 20230209 / report an issue	Public relations (PR) is the practice of managing the spread of information between an organization and its stakeholders. In marketing, PR involves creating and maintaining relationships with the media, in order to promote a positive image of the business and its products or services. PR can be an effective way for businesses to reach their target audience and build brand awareness. PR can involve a variety of activities, such as press releases, media relations, social media management, and events. The goal of PR is to shape public perception of a business and its products or services, and to build and maintain a positive reputation for the business. Read more about Public Relations (PR) Business Marketing Updated 20230209 / report an issue


Return on Ad Spend (ROAS) Intro Return on Ad Spend (ROAS) is a financial metric that measures the profitability of a digital advertising campaign. Read more about Return on Ad Spend (ROAS) Updated 20230213 / report an issue	Return on Ad Spend (ROAS) is a financial metric that measures the profitability of a digital advertising campaign. Read more about Return on Ad Spend (ROAS) Advertising Analytics Digital Marketing Updated 20230213 / report an issue
Return On Investment (ROI) Intro Return on investment (ROI) is a measure of the profit earned from an investment compared to the initial cost of the investment. It is typically expressed as a percentage, and is often used to compare the efficiency of different investments. The higher the ROI, the better the return on the investment. To calculate ROI, the net profit from the investment is divided by the initial cost of the investment, and the result is multiplied by 100 to express it as a percentage. For example, if an investment of $100 earns a net profit of $20, the ROI would be 20/100 * 100 = 20%. Read more about Return On Investment (ROI) Updated 20230214 / report an issue	Return on investment (ROI) is a measure of the profit earned from an investment compared to the initial cost of the investment. It is typically expressed as a percentage, and is often used to compare the efficiency of different investments. The higher the ROI, the better the return on the investment. To calculate ROI, the net profit from the investment is divided by the initial cost of the investment, and the result is multiplied by 100 to express it as a percentage. For example, if an investment of $100 earns a net profit of $20, the ROI would be 20/100 * 100 = 20%. Read more about Return On Investment (ROI) Business Digital Marketing Advertising Analytics Updated 20230214 / report an issue

Return on Ad Spend (ROAS)

Intro: Return on Ad Spend (ROAS) is a financial metric that measures the profitability of a digital advertising campaign. Read more about Return on Ad Spend (ROAS)
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Return On Investment (ROI)

Intro: Return on investment (ROI) is a measure of the profit earned from an investment compared to the initial cost of the investment. It is typically expressed as a percentage, and is often used to compare the efficiency of different investments. The higher the ROI, the better the return on the investment. To calculate ROI, the net profit from the investment is divided by the initial cost of the investment, and the result is multiplied by 100 to express it as a percentage. For example, if an investment of $100 earns a net profit of $20, the ROI would be 20/100 * 100 = 20%. Read more about Return On Investment (ROI)
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S.W.O.T. Analysis Intro Discover the power of S.W.O.T. Analysis for your business. Learn about its definition, how to conduct a S.W.O.T. Analysis, and see real-life examples to understand its impact. Boost your decision-making process with S.W.O.T. Read more about S.W.O.T. Analysis Updated 20230214 / report an issue	Discover the power of S.W.O.T. Analysis for your business. Learn about its definition, how to conduct a S.W.O.T. Analysis, and see real-life examples to understand its impact. Boost your decision-making process with S.W.O.T. Read more about S.W.O.T. Analysis Business Marketing Updated 20230214 / report an issue
Search Engine Marketing (SEM) Intro A digital marketing strategy focused on increasing a website’s visibility on search engine results pages (SERPs) through paid advertising methods. SEM primarily involves the use of pay-per-click (PPC) advertising campaigns where businesses bid on keywords that users enter into search engines like Google or Bing. The goal is to display ads prominently when potential customers are searching for related products or services, thereby driving targeted traffic to the website. Read more about Search Engine Marketing (SEM) Updated 20241021 / report an issue	A digital marketing strategy focused on increasing a website’s visibility on search engine results pages (SERPs) through paid advertising methods. SEM primarily involves the use of pay-per-click (PPC) advertising campaigns where businesses bid on keywords that users enter into search engines like Google or Bing. The goal is to display ads prominently when potential customers are searching for related products or services, thereby driving targeted traffic to the website. Read more about Search Engine Marketing (SEM) Advertising SEO Digital Marketing Updated 20241021 / report an issue
Search Engine Optimization (SEO) Intro Search Engine Optimization (SEO) is the process of improving the visibility and ranking of a website in search engine results pages (SERPs). SEO is an important aspect of digital marketing, as it helps to increase the quality and quantity of website traffic by making it more visible to search engines like Google. Read more about Search Engine Optimization (SEO) Updated 20230208 / report an issue	Search Engine Optimization (SEO) is the process of improving the visibility and ranking of a website in search engine results pages (SERPs). SEO is an important aspect of digital marketing, as it helps to increase the quality and quantity of website traffic by making it more visible to search engines like Google. Read more about Search Engine Optimization (SEO) SEO Digital Marketing Updated 20230208 / report an issue
Search Engine Results Page (SERP) Intro The Search Engine Results Page (SERP) is a crucial aspect of online visibility and plays a significant role in determining a website's success. The SERP displays a list of websites that are relevant to a specific search query made by a user on a search engine like Google. The order in which the websites are listed on the SERP is determined by the search engine's algorithm, which takes into account various factors like keyword relevance, website authority, Read more about Search Engine Results Page (SERP) Updated 20230214 / report an issue	The Search Engine Results Page (SERP) is a crucial aspect of online visibility and plays a significant role in determining a website's success. The SERP displays a list of websites that are relevant to a specific search query made by a user on a search engine like Google. The order in which the websites are listed on the SERP is determined by the search engine's algorithm, which takes into account various factors like keyword relevance, website authority, Read more about Search Engine Results Page (SERP) SEO Digital Marketing Updated 20230214 / report an issue
Search Generative Experience (SGE) Intro SGE is an early step in transforming the Google search experience with generative AI. When using SGE, people will notice their search results from Google will include familiar web results, organized in a new way to help them get more from a single search. Read more about Search Generative Experience (SGE) Updated 20241004 / report an issue	SGE is an early step in transforming the Google search experience with generative AI. When using SGE, people will notice their search results from Google will include familiar web results, organized in a new way to help them get more from a single search. Read more about Search Generative Experience (SGE) SEO Updated 20241004 / report an issue
Serviced Available Market (SAM) Intro Serviced Available Market (SAM) is a term used in marketing to refer to the portion of the Total Available Market (TAM) that a company can realistically target with its products or services. It represents the portion of the market that a company can effectively serve, based on its resources, capabilities, and other factors. Read more about Serviced Available Market (SAM) Updated 20241004 / report an issue	Serviced Available Market (SAM) is a term used in marketing to refer to the portion of the Total Available Market (TAM) that a company can realistically target with its products or services. It represents the portion of the market that a company can effectively serve, based on its resources, capabilities, and other factors. Read more about Serviced Available Market (SAM) Marketing Business Product Marketing Updated 20241004 / report an issue
Share of Market (SOM) Intro Share of Market (SOM) is a term used in marketing to refer to the percentage of the total market for a product or service that a company controls. It represents the proportion of the market that a company's products or services account for, relative to the total market size. Read more about Share of Market (SOM) Updated 20230104 / report an issue	Share of Market (SOM) is a term used in marketing to refer to the percentage of the total market for a product or service that a company controls. It represents the proportion of the market that a company's products or services account for, relative to the total market size. Read more about Share of Market (SOM) Marketing Business Product Marketing Updated 20230104 / report an issue


Total Addressable Market (TAM) Intro Total Addressable Market (TAM), also known as Total Available Market, is a key concept in business strategy and market analysis. It refers to the total size of a market that a company can target and potentially serve. TAM is a critical factor in determining a company's growth potential and is used to evaluate the potential size of a market and the potential revenue a company could generate from that market. Read more about Total Addressable Market (TAM) Updated 20230209 / report an issue	Total Addressable Market (TAM), also known as Total Available Market, is a key concept in business strategy and market analysis. It refers to the total size of a market that a company can target and potentially serve. TAM is a critical factor in determining a company's growth potential and is used to evaluate the potential size of a market and the potential revenue a company could generate from that market. Read more about Total Addressable Market (TAM) Business Marketing Updated 20230209 / report an issue

Total Addressable Market (TAM)

Intro: Total Addressable Market (TAM), also known as Total Available Market, is a key concept in business strategy and market analysis. It refers to the total size of a market that a company can target and potentially serve. TAM is a critical factor in determining a company's growth potential and is used to evaluate the potential size of a market and the potential revenue a company could generate from that market. Read more about Total Addressable Market (TAM)
Updated 20230209 / report an issue


Unique Value Proposition (UVP) or Unique Selling Proposition Intro A unique value proposition (UVP) or unique selling proposition (USP) is a statement that summarizes the unique benefits or advantages that a company's product or service offers to its customers. It is a key component of a company's branding and marketing strategy, and is used to differentiate the company from its competitors. Read more about Unique Value Proposition (UVP) or Unique Selling Proposition Updated 20221216 / report an issue	A unique value proposition (UVP) or unique selling proposition (USP) is a statement that summarizes the unique benefits or advantages that a company's product or service offers to its customers. It is a key component of a company's branding and marketing strategy, and is used to differentiate the company from its competitors. Read more about Unique Value Proposition (UVP) or Unique Selling Proposition Updated 20221216 / report an issue
User Experience (UX) Intro A website's success is heavily dependent on how users perceive and interact with it. That's where User Experience (UX) comes in. UX refers to the overall experience users have when they interact with a website, including how easy it is to navigate, how quickly it loads, and how enjoyable it is to use. Read more about User Experience (UX) Updated 20230214 / report an issue	A website's success is heavily dependent on how users perceive and interact with it. That's where User Experience (UX) comes in. UX refers to the overall experience users have when they interact with a website, including how easy it is to navigate, how quickly it loads, and how enjoyable it is to use. Read more about User Experience (UX) Web Design SEO Web Development Updated 20230214 / report an issue

Unique Value Proposition (UVP) or Unique Selling Proposition

Intro: A unique value proposition (UVP) or unique selling proposition (USP) is a statement that summarizes the unique benefits or advantages that a company's product or service offers to its customers. It is a key component of a company's branding and marketing strategy, and is used to differentiate the company from its competitors. Read more about Unique Value Proposition (UVP) or Unique Selling Proposition
Updated 20221216 / report an issue

User Experience (UX)

Intro: A website's success is heavily dependent on how users perceive and interact with it. That's where User Experience (UX) comes in. UX refers to the overall experience users have when they interact with a website, including how easy it is to navigate, how quickly it loads, and how enjoyable it is to use. Read more about User Experience (UX)
Updated 20230214 / report an issue

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