LFM Books

A collection of books to help you do better marketing.

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They Ask You Answer
Marketing

They Ask You Answer

They Ask You Answer is a straightforward... Read More

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The Advertising Concept Book: Think Now, Design Later
Advertising

The Advertising Concept Book: Think Now, Design Later

In creative advertising, no amount of gl... Read More

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Introduction to Algorithmic Marketing
Analytics

Introduction to Algorithmic Marketing

Introduction to Algorithmic Marketing is... Read More

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The Copywriter
Copywriting

The Copywriter

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A Whack on the Side of the Head
Copywriting

A Whack on the Side of the Head

This is the 25th anniversary edition of... Read More

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The Business of Choice: Marketing to Consumers' Instincts
Marketing

The Business of Choice: Marketing to Consumers' Instincts

Understand how to change behavior and ma... Read More

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The Advertising Effect: How to Change Behaviour
Advertising

The Advertising Effect: How to Change Behaviour

Want to know how to influence other peop... Read More

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Truth, Lies, and Advertising: The Art of Account Planning
Advertising

Truth, Lies, and Advertising: The Art of Account Planning

"Account planning exists for the sole pu... Read More

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The Copywriter's Handbook
Copywriting

The Copywriter's Handbook

This is a book for everyone who writes o... Read More

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No Logo
Psychology

No Logo

NO LOGO was an international bestseller... Read More

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Hegarty on Advertising
Advertising

Hegarty on Advertising

What makes a great idea? How do you make... Read More

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Read Me: 10 Lessons for Writing Great Copy
Copywriting

Read Me: 10 Lessons for Writing Great Copy

If you've ever struggled to craft a powe... Read More

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Ogilvy on Advertising
Advertising

Ogilvy on Advertising

Told with brutal candor and prodigal gen... Read More

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Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads
Advertising

Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads

Hey Whipple, Squeeze This has helped gen... Read More

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Steal Like an Artist
Graphic Design

Steal Like an Artist

An inspiring guide to creativity in the... Read More

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DotCom Secrets
Business

DotCom Secrets

What is DotcomSecrets? It is NOT just a... Read More

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Marketing: An Introduction
Marketing

Marketing: An Introduction

An introduction to the world of marketin... Read More

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Hacking Growth
Marketing

Hacking Growth

It seems hard to believe today, but ther... Read More

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Eat Your Greens
Marketing

Eat Your Greens

How can we sell more, to more people, an... Read More

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Press Start
Marketing

Press Start

Do you know someone obsessed with a mobi... Read More

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The Effortless Experience: Conquering the New Battleground for Customer Loyalty
Psychology

The Effortless Experience: Conquering the New Battleground for Customer Loyalty

In their acclaimed bestseller The Challe... Read More

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Hug Your Haters
Psychology

Hug Your Haters

Eighty percent of companies say they del... Read More

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How Customers Think
Psychology

How Customers Think

How to unlock the hidden 95 per cent of... Read More

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Spent
Psychology

Spent

Illuminating the hidden reasons for why... Read More

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Thinking Fast and Slow
Psychology

Thinking Fast and Slow

In the international bestseller, Thinkin... Read More

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Predictably Irrational
Psychology

Predictably Irrational

Why do our headaches persist after we ta... Read More

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They Ask, You Answer
Content Marketing

They Ask, You Answer

The revolutionary guide that challenged... Read More

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Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones
Psychology

Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones

No matter your goals, Atomic Habits offe... Read More

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The Marketing Blueprint: Lessons to Market & Sell Anything
Marketing

The Marketing Blueprint: Lessons to Market & Sell Anything

Are you an entrepreneur, marketing direc... Read More

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The Robert Collier Letter Book
Sales

The Robert Collier Letter Book

First published in 1931, The Robert Coll... Read More

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How to Write a Good Advertisement
Advertising

How to Write a Good Advertisement

2015 Reprint of 1962 Edition. Exact facs... Read More

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Tested Advertising Methods
Advertising

Tested Advertising Methods

A legend in advertising for more than 60... Read More

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Full Funnel Marketing
Marketing

Full Funnel Marketing

It's no longer enough for B2B marketers... Read More

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New Sales. Simplified.
Business

New Sales. Simplified.

Packed with examples and anecdotes, New... Read More

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Sales Management. Simplified.
Sales

Sales Management. Simplified.

Because managing sales doesn't have to b... Read More

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Scientific Advertising
Advertising

Scientific Advertising

Understand and use the concepts of succe... Read More

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The Only Sales Guide You'll Ever Need
Sales

The Only Sales Guide You'll Ever Need

Anthony Iannarino never set out to becom... Read More

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Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability
Web Design

Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability

Since Don’t Make Me Think was first publ... Read More

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My Life in Advertising and Scientific Advertising
Advertising

My Life in Advertising and Scientific Advertising

Gain a lifetime of experience from the i... Read More

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The Challenger Sale: Taking Control of the Customer Conversation
Business

The Challenger Sale: Taking Control of the Customer Conversation

What's the secret to sales success? If y... Read More

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Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit
Business

Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit

What if everything we currently know abo... Read More

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Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company-and Revolutionized an Industry
Business

Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company-and Revolutionized an Industry

How did salesforce.com grow from a start... Read More

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How I Raised Myself from Failure to Success in Selling
Psychology

How I Raised Myself from Failure to Success in Selling

A business classic endorsed by Dale Carn... Read More

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The End of Marketing as We Know It
Marketing

The End of Marketing as We Know It

Marketing today doesn't work. Or so says... Read More

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The Tipping Point: How Little Things Can Make a Big Difference
Psychology

The Tipping Point: How Little Things Can Make a Big Difference

The tipping point is that magic moment w... Read More

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Zig Ziglar's Secrets of Closing the Sale
Psychology

Zig Ziglar's Secrets of Closing the Sale

Doctors, housewives, ministers, parents,... Read More

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Made to Stick: Why Some Ideas Survive and Others Die Hardcover
Psychology

Made to Stick: Why Some Ideas Survive and Others Die Hardcover

Mark Twain once observed, “A lie can get... Read More

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CA$HVERTISING: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
Psychology

CA$HVERTISING: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone

FACT: Your brain is being controlled-and... Read More

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Customers for Life: How to Turn That One-Time Buyer Into a Lifetime Customer
Psychology

Customers for Life: How to Turn That One-Time Buyer Into a Lifetime Customer

Drawing on his incredible success in tra... Read More

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Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know
Marketing

Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know

In the new era of tight marketing budget... Read More

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Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
Marketing

Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

Here is the bestselling guide that creat... Read More

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80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More
Marketing

80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More

If you're a sales and marketing professi... Read More

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Trust Me, I'm Lying: Confessions of a Media Manipulator
Psychology

Trust Me, I'm Lying: Confessions of a Media Manipulator

Trust Me, I’m Lying was the first book t... Read More

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Youtility: Why Smart Marketing Is about Help Not Hype
Marketing

Youtility: Why Smart Marketing Is about Help Not Hype

The difference between helping and selli... Read More

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Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World
Social Media

Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World

New York Times bestselling author and so... Read More

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Art of Seduction
Psychology

Art of Seduction

Which sort of seducer could you be: Sire... Read More

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Smartcuts: The Breakthrough Power of Lateral Thinking
Psychology

Smartcuts: The Breakthrough Power of Lateral Thinking

Entrepreneur and journalist Shane Snow (... Read More

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Traction: How Any Startup Can Achieve Explosive Customer Growth
Business

Traction: How Any Startup Can Achieve Explosive Customer Growth

Startup advice tends to be a lot of plat... Read More

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Contagious: Why Things Catch On
Psychology

Contagious: Why Things Catch On

What makes things popular? If you said a... Read More

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This Is Marketing: You Can't Be Seen Until You Learn to See
Marketing

This Is Marketing: You Can't Be Seen Until You Learn to See

Now, for the first time, Godin offers th... Read More

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Email Marketing Rules: Checklists, Frameworks, and 150 Best Practices for Business Success
Email Marketing

Email Marketing Rules: Checklists, Frameworks, and 150 Best Practices for Business Success

Email Marketing Rules demystifies this v... Read More

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The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
Marketing

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

This is the fifth edition of the pioneer... Read More

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Building a StoryBrand: Clarify Your Message So Customers Will Listen
Content Marketing

Building a StoryBrand: Clarify Your Message So Customers Will Listen

Donald Miller's StoryBrand process is a... Read More

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Crushing It!: How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too
Business

Crushing It!: How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too

Four-time New York Times bestselling aut... Read More

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Good to Great: Why Some Companies Make the Leap and Others Don't
Business

Good to Great: Why Some Companies Make the Leap and Others Don't

The Challenge: Built to Last, the defini... Read More

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Paradox of Choice, The
Psychology

Paradox of Choice, The

Whether we’re buying a pair of jeans, se... Read More

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Diffusion of Innovations
Psychology

Diffusion of Innovations

In this renowned book, Everett M. Rogers... Read More

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Getting Everything You Can Out of All You've Got: 21 Ways You Can Out-Think, Out-Perform, and Out-Earn the Competition
Business

Getting Everything You Can Out of All You've Got: 21 Ways You Can Out-Think, Out-Perform, and Out-Earn the Competition

A trusted advisor to America's top corpo... Read More

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Selling the Invisible: A Field Guide to Modern Marketing
Marketing

Selling the Invisible: A Field Guide to Modern Marketing

SELLING THE INVISIBLE is a succinct and... Read More

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Zero to One: Notes on Startups, or How to Build the Future
Business

Zero to One: Notes on Startups, or How to Build the Future

If you want to build a better future, yo... Read More

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Marketing 4.0: Moving from Traditional to Digital
Marketing

Marketing 4.0: Moving from Traditional to Digital

Marketing has changed forever—this is wh... Read More

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How Brands Grow
Marketing

How Brands Grow

This book provides evidence-based answer... Read More

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Influence: The Psychology of Persuasion
Psychology

Influence: The Psychology of Persuasion

Influence, the classic book on persuasio... Read More

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How to Win Friends & Influence People
Psychology

How to Win Friends & Influence People

You can go after the job you want—and ge... Read More

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Ogilvy on Advertising
Advertising

Ogilvy on Advertising

A candid and indispensable primer on all... Read More

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Hooked
Psychology

Hooked

Why do some products capture widespread... Read More

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The 1-Page Marketing Plan
Marketing

The 1-Page Marketing Plan

To build a successful business, you need... Read More

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