Looking For Marketing Books

Content Inc.

In Content Inc., one of today's most sought-after content-marketing strategists reveals a new model for entrepreneurial success. Simply put, it's about developing valuable content, building an audience around that content, and then creating a product for that audience.

Killing Marketing

How Innovative Businesses Are Turning Marketing Cost Into Profit

Marketing 4.0: Moving from Traditional to Digital

"Marketing 4.0: Moving from Traditional to Digital" is a book written by Philip Kotler and David F. Angelo, published in 2016. The book explores the evolution of marketing in the digital age, and offers insights into how businesses can adapt to the changing marketing landscape.

How to Win Friends & Influence People

"How to Win Friends & Influence People" is a book written by Dale Carnegie, published in 1936. The book is a classic self-help guide that provides practical advice on how to build relationships and influence others.

Ogilvy on Advertising

"Ogilvy on Advertising" is a book written by David Ogilvy, published in 1983. The book is a collection of essays and articles written by Ogilvy, one of the most influential figures in the history of advertising.

They Ask, You Answer

"They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer" is a book written by Marcus Sheridan, published in 2017. The book is a practical guide to using content marketing and inbound sales to attract, engage, and delight customers.

Hooked

"Hooked: How to Build Habit-Forming Products" is a book written by Nir Eyal, published in 2014. Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?

The 1-Page Marketing Plan

"The 1-Page Marketing Plan" is a book written by Allan Dib, published in 2017. The book is a practical guide to creating a simple and effective marketing plan that can be distilled onto a single page.

Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content

"Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content" is a book written by Ann Handley, published in 2014. The book is a comprehensive guide to creating high-quality content for a variety of platforms and audiences.

The Copywriter's Handbook

"The Copywriter's Handbook" is a book written by Robert W. Bly, published in 1985. The book is a comprehensive guide to copywriting, providing practical advice and techniques for crafting effective copy for a wide range of media.

The Copywriter

"The Copywriter" is a book written by Bob Bly, published in 2010. The book is a comprehensive guide to copywriting, providing practical advice and techniques for crafting effective copy for a wide range of media.

Contagious: Why Things Catch On

"Contagious: Why Things Catch On" is a book written by Jonah Berger, published in 2013. The book is a comprehensive guide to understanding why some ideas and products become popular and how to create content that is more likely to spread.

How Brands Grow: What Marketers Don't Know

"How Brands Grow: What Marketers Don't Know" is a book written by Professor Byron Sharp, published in 2010. The book is a comprehensive guide to the principles of brand growth and how marketers can use them to drive business results.

The Advertising Effect: How to Change Behaviour

"The Advertising Effect: How to Change Behaviour" is a book written by Adam Ferrier, published in 2015. The book is a comprehensive guide to the psychology of advertising and how it can be used to influence consumer behavior.

Hegarty on Advertising

"Hegarty on Advertising" is a book written by Sir John Hegarty, a renowned advertising executive and co-founder of Bartle Bogle Hegarty (BBH), one of the world's most successful and influential advertising agencies.

Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads

"Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads" is a book written by Luke Sullivan, published in 2002. The book is a comprehensive guide to advertising, covering a wide range of topics including strategy, creative development, media planning, and execution.

How to Write a Good Advertisement

"How to Write a Good Advertisement" is a book written by Victor O. Schwab, published in 1952. The book is a practical guide for anyone looking to improve their advertising copywriting skills.

Scientific Advertising

"Scientific Advertising" is a book written by Claude C. Hopkins, published in 1923. The book is considered a classic in the field of advertising and has influenced the way advertising has been practiced for nearly a century.

Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability

"Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability" is a book written by Steve Krug that provides practical guidance on how to design websites that are easy for people to use. The book is based on the premise that people should be able to use websites without having to think too much about how to do so. To achieve this, Krug advocates for a common sense approach to design that focuses on simplicity, clarity, and usability.

80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More

"80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More" is a book written by Perry Marshall, a business consultant and marketing expert. In this book, Marshall explores the concept of the 80/20 principle, which states that roughly 80% of outcomes come from 20% of causes.

My Life in Advertising and Scientific Advertising

"My Life in Advertising" and "Scientific Advertising" are two classic books written by Claude C. Hopkins, a pioneering advertiser and marketing expert. "My Life in Advertising" is a memoir that chronicles Hopkins' career in the advertising industry, including his successful campaigns for brands such as Quaker Oats and Gold Dust Washing Powder.

Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World

"Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World" is a book written by Gary Vaynerchuk, a serial entrepreneur and CEO of VaynerX, a modern-day media and communications holding company. In this book, Vaynerchuk provides a guide on how to effectively communicate and market in today's social media landscape.

Selling the Invisible: A Field Guide to Modern Marketing

"Selling the Invisible: A Field Guide to Modern Marketing" is a book written by Harry Beckwith, published in 1997. The book is a guide to modern marketing, and it offers practical advice on how to effectively market intangible products and services.

Zero to One: Notes on Startups, or How to Build the Future

"Zero to One: Notes on Startups, or How to Build the Future" is a book written by Peter Thiel, published in 2014. The book is based on Thiel's experiences as a successful entrepreneur and investor, and it offers insights into how to build a successful startup.