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A collection of marketing resources to help you find something new.
Resources
Course | Beginner
How to Enhance and Protect Your Online Campaign
Whether you need help with managing your campaign's online presence or keeping its information safe, we have tools and resources to support you. In these videos, we explore how to use online platforms to reach and connect with your audience and how to measure and maintain a successful and safe campaign online.
Guide | Beginner
Email Marketing Best Practices
Email marketing best practice guide for anyone looking to build or send marketing email as a way to communicate to a list of contacts through any system, including paid media, marketing automation, an email service provider, or your personal email account.
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Course
Growth-Driven Design
In the Growth-Driven Design certification course, you’ll learn how to build and optimize a peak-performing website that delivers user value and drives business growth. This includes video training, tools, quizzes, and templates to help you develop a strategy, build a launch pad website, and implement data-driven continuous improvement. The course is made up of seven lessons and a 55-question exam. In addition to the content, you’ll gain access to our global GDD Slack community, where you can ask questions and collaborate with the instructors and thousands of GDD practitioners.
Course | Beginner
Get Noticed with Social Media
Everyone's on social media, so it makes sense for your business to be there too. Take advantage of popular social media networks by understanding why you need to be there, joining the right social media sites and growing your presence by engaging with your networks.
Course | Beginner
Become a Digital Marketing Specialist
Use your analytical and tactical skills to help grow and develop new opportunities for businesses as a digital marketing specialist. From marketing plans and content strategy to SEO and analytics, this path guides you through the best practices and principles of digital marketing.
Guide | Beginner
Understanding SEO in Digital Marketing
If you're looking to improve your online visibility and drive more traffic to your website, you've probably come across the term SEO. SEO, or search engine optimization, is a critical component of digital marketing that can help you rank higher in search engine results pages (SERPs).
Book
My Life in Advertising and Scientific Advertising
"My Life in Advertising" and "Scientific Advertising" are two classic books written by Claude C. Hopkins, a pioneering advertiser and marketing expert. "My Life in Advertising" is a memoir that chronicles Hopkins' career in the advertising industry, including his successful campaigns for brands such as Quaker Oats and Gold Dust Washing Powder.
Book
Selling the Invisible: A Field Guide to Modern Marketing
"Selling the Invisible: A Field Guide to Modern Marketing" is a book written by Harry Beckwith, published in 1997. The book is a guide to modern marketing, and it offers practical advice on how to effectively market intangible products and services.
Course | Beginner
Deep Dive into Social Media
An organised social media plan and strategy will go a long way in saving you time and energy. Become familiar with what social content works best, why advertising on social can be a powerful addition to your strategy, and how to measure success so that you can optimise future social content.
Book
They Ask, You Answer
"They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer" is a book written by Marcus Sheridan, published in 2017. The book is a practical guide to using content marketing and inbound sales to attract, engage, and delight customers.
Course | Beginner
Get Started with Content Marketing
Content marketing is a great way to build trust and increase site traffic. In this topic, you'll learn how to write for online audiences, organise production and promotion, choose the right format based on your content, and track your content marketing success.
Course | Beginner
Introduction to LinkedIn Ads
This course can help you better understand LinkedIn Marketing Solutions’ paid products. When you're done, you'll be able to create an ad campaign using LinkedIn’s native targeting, measure your success in Campaign Manager, and optimize your advertising goals.
Course | Beginner
Measure Your Marketing with Google Analytics (GA4)
Find out how Google Analytics can give you the insights you need to help meet your marketing objectives. Learn key measurement features in Analytics that can show the effectiveness of your online marketing efforts and help you get more return.
Book
Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World
"Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World" is a book written by Gary Vaynerchuk, a serial entrepreneur and CEO of VaynerX, a modern-day media and communications holding company. In this book, Vaynerchuk provides a guide on how to effectively communicate and market in today's social media landscape.
Book
Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability
"Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability" is a book written by Steve Krug that provides practical guidance on how to design websites that are easy for people to use. The book is based on the premise that people should be able to use websites without having to think too much about how to do so. To achieve this, Krug advocates for a common sense approach to design that focuses on simplicity, clarity, and usability.
Podcast
Foundr Podcast
Unlike most podcast interview series Nathan Chan literally started from knowing nothing. He was just an average guy working in a 9-5 job he utterly hated. He knew nothing about entrepreneurship, nothing about startups, nothing about marketing, and nothing about online or how to build a business.
Podcast
Best Story Wins
Each episode features a conversation with industry leaders about how they win the hearts and minds of their customers and build world-class brands. You’ll learn about their success stories and failures, as well as strategies and tactics for how to take your own marketing efforts to the next level.
Guide | Beginner
User Personas
User personas are fictional characters that represent a brand's ideal customer. They are used in marketing to help businesses better understand and target their audience. By creating detailed profiles of these personas, businesses can tailor their messaging, product offerings, and overall marketing strategy to better appeal to their target customer.
Podcast
How the Fxck
A leading search engine optimization (SEO) podcast. Subscribe to get weekly expert interviews, strategy deep-dives, and daily-use templates to help you develop and execute an organic marketing strategy. Our content is designed to make you a faster executor; a better strategist; and a more consistent marketer.
Course | Beginner
Understand Customers Needs and Online Behaviors
With just some basic web analytics skills, businesses can easily measure how well their online marketing is working and get even better results. Start our free course to find out how you can easily measure your activity and understand customer needs and their online behaviours.
Book
Zero to One: Notes on Startups, or How to Build the Future
"Zero to One: Notes on Startups, or How to Build the Future" is a book written by Peter Thiel, published in 2014. The book is based on Thiel's experiences as a successful entrepreneur and investor, and it offers insights into how to build a successful startup.
Course | Beginner
The Beginner's Guide to SEO
If you're serious about improving search traffic and are unfamiliar with SEO, we recommend reading the Beginner's Guide to SEO front-to-back. We've tried to make it as concise and easy to understand as possible, and learning the basics of SEO is a vital first step in achieving your online business goals.
Podcast
Social Pros Podcast
Social Pros shines the spotlight on social media practitioners, people doing the real work for real companies. Each episode includes insights from a leading social media strategist plus current trends and ideas in the social media industry, discussed and ratified or debunked by Anna Hrach and Daniel Lemin of Convince & Convert and Erika Lovegreen of ICUC.
Book
80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More
"80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More" is a book written by Perry Marshall, a business consultant and marketing expert. In this book, Marshall explores the concept of the 80/20 principle, which states that roughly 80% of outcomes come from 20% of causes.
Course | Advanced
Google Ads Certification
The Google Ads certification is a professional accreditation that Google offers to individuals who demonstrate proficiency in basic and advanced aspects of Google Ads. A Google Ads certification allows individuals to demonstrate that Google recognizes them as an expert in online advertising. You can earn the certification through Skillshop, Google's online training program.
Podcast
Social Media Marketing Podcast
Publishing weekly since 2012, this show helps marketers navigate the ever changing marketing jungle with expert interviews from leading marketing pros. Join Social Media Examiner’s founder Michael Stelzner as he helps you discover new strategies and actionable tips to improve your marketing.
Book
Marketing 4.0: Moving from Traditional to Digital
"Marketing 4.0: Moving from Traditional to Digital" is a book written by Philip Kotler and David F. Angelo, published in 2016. The book explores the evolution of marketing in the digital age, and offers insights into how businesses can adapt to the changing marketing landscape.
Book
Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads
"Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads" is a book written by Luke Sullivan, published in 2002. The book is a comprehensive guide to advertising, covering a wide range of topics including strategy, creative development, media planning, and execution.
Course | Beginner
Reporting and Analytics for LinkedIn Ads
Are you struggling each time you face the numbers? Wondering how to base your decisions on metrics? This course is great if you’re new to LinkedIn reporting tools or you want to improve your campaign analytics skills with tips and best practices. The course's main goal is to help you get the most ROI for your ad spend.
Podcast
Marketing School
Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or an established business, learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing tactics that work today.
Podcast
Online Marketing Made Easy
Ever wish you had a business mentor with over a decade of experience whispering success secrets in your ear? That’s exactly what you’ll get when you tune into the top-ranked Online Marketing Made Easy Podcast with your host, 9 to 5er turned CEO of a multi-million dollar business, Amy Porterfield.
Course
Twitter Flight School
If you’re looking to level up your Twitter ad game, you’ve come to the right place. Twitter Flight School has everything you need to earn more than just Likes and Retweets. From sparking conversations and creating new connections to launching a campaign — it’s all right here at your fingertips. You've made it this far, let's get started.
Document
User Personas Template
User personas are fictional characters that represent your ideal customers based on research and data. They are essential tools for sales and marketing, as they help companies understand their target audience on a deeper level. By creating user personas, companies are able to create more targeted, personalized, and effective marketing campaigns.
Course | Beginner
Make the Most of Video
Today, video is a vibrant and popular part of the online experience. Connecting with customers through this versatile medium can open up valuable advertising and content marketing opportunities. Learn how to integrate video into your online strategy, plan and produce videos on a budget, and promote them so that they're seen by the right people.
Book
Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content
"Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content" is a book written by Ann Handley, published in 2014. The book is a comprehensive guide to creating high-quality content for a variety of platforms and audiences.
Podcast
Search Off the Record
Search Off the Record takes you behind the scenes of Google Search and its inner workings! In each episode, the folks from the Search Relations team will give you background info on the decision-making behind launches, feature prioritization in Search Console, and the projects Google Search teams are working on.
Course | Intermediate
Building a Full-Funnel Content Marketing Strategy on LinkedIn
This course will help you strike a balance of organic and paid content to guide your audience through the customer journey. You’ll learn how to develop and distribute your content throughout the marketing funnel, from awareness to consideration and finally to conversion, to reach the right people at the right time and grow your business.
Course | Beginner
Fundamentals of Digital Marketing
A free, self-paced online course offered by Google that covers various aspects of digital marketing, including SEO, SEM, display advertising, social media marketing, mobile marketing, email marketing, and analytics. The course is divided into 26 modules and is estimated to take approximately 40 hours to complete. Upon completion, participants receive a certificate from Google.
Course
Email Marketing Certification
Designed to provide individuals with the knowledge and skills necessary to effectively execute email marketing campaigns. The course covers the fundamentals of email marketing, including planning and strategy, email design and deliverability, list management and segmentation, and measuring and optimizing email performance.
Podcast
Digital Marketing Victories Podcast
The Digital Marketing Victories Podcast is a monthly show to celebrate each other’s digital marketing victories. Each month we’ll interview marketers who have had a breakthrough moment and discover how they did it. Tune in to find practical tips, tactics, and persuasion techniques that made the difference.